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beijing tongzhou mixc has become a top-tier hotel since its opening, and has achieved a dazzling performance.according to beijing evening news, on september 20, this shopping mall, located outside the east sixth ring road and 4 kilometers from the beijing-hebei provincial border, officially opened. on the first day, sales of 12 brand stores ranked first in the country, and sales of 37 brands ranked first in beijing on the same day; in the first two days, sales reached more than 28 million yuan; in three days, it attracted nearly 400,000 people. tongzhou mixc has truly gathered the popularity of the surrounding area, leveraged the explosion of consumption power, and created a vibrant atmosphere of thousands of people jostling for position.

the opening of tongzhou mixc. photo by fang fei

at a time when e-commerce is booming, the popularity of mixc is somewhat unexpected. according to reports, on september 20, the dongxiayuan subway station connected to the mall had a throughput of more than 10,000 for the first time, with inbound and outbound traffic increasing by 40.8% and 66.4% respectively year-on-year. some consumers have clear goals and have done their homework in advance, heading directly for the hundreds of regional "first stores" of catering and cultural and creative industries. the person in charge of the company that owns a restaurant in the mall said that the 200 sets of roast duck and 200 stinky mandarin fish prepared on the first day of opening were sold out at 8 pm, lamenting that"i have worked in catering management in beijing for 15 years, and i rarely see scenes like this."according to the results of the past few days, the average per capita consumption of the mall is about 93 yuan, which is higher than the overall level of 60 to 80 yuan per capita in regional comprehensive shopping centers.

the opening of a large shopping mall outside the east sixth ring road brings a sense of freshness and fashion; the opening of first stores and promotional activities are also common means to stimulate consumption. however, as shopping needs become more diversified and personalized, there are more ways than these.what is more attractive is the convenient access to the mall, precise business positioning and fashionable operational ideas.. in mixc, an underground passage connects the main gate to the dongxiayuan subway station and the transportation hub; the tongyan expressway has made it successfully integrated into the life circle of the northern three counties; in addition to sightseeing, shopping and eating, consumers can also watch exhibitions, listen to concerts, or immerse themselves in reading in front of the floor-to-ceiling windows. on the one hand, the mall takes advantage of the right time and place to narrow the distance between the mall and residents, and on the other hand, it innovates business concepts and enriches the commercial level, so that consumers have a place to shop and relax, and their emotions and thoughts resonate. this is the traffic code that jumps everywhere in this mall.

beijing has always been a hotbed for commercial development. the successful experience of mixc, which has become a hit since its opening, is worth learning from for other shopping malls, especially some time-honored ones. as a highly concentrated area of ​​urban commerce and services, large shopping malls continue to benefit consumers through the mid-end consumption link by bringing the latest achievements of industrial development to consumers, which can significantly improve the quality of life of residents and drive urban economic growth.the popularity of tongzhou mixc is not only a new achievement in the construction of beijing's sub-city center, which proves the rapid pace of development, but also reflects the unique location advantages and broad development space of this fertile land.this resounding new business card represents the new internet celebrity ip of beijing's sub-central city and even the three neighboring northern counties, and has become a new highlight in improving the beijing-tianjin-hebei business district system and promoting the coordinated development of the beijing-tianjin-hebei region.

being a top-selling business right after its opening is worth celebrating, but the ultimate goal is to turn that fantastic start into a long-lasting success.in order to make consumers who come here to visit leave satisfied and reluctant to leave, in addition to constantly innovating and introducing high-quality and affordable brand stores, we must also optimize landscape management, strengthen supporting construction, and ensure food safety. in particular, we must take consumers' feedback to heart and put it into action, turning traffic into retention, and make a more lasting contribution to building an international consumer center city.

source beijing evening news | reporter xin yin

process editor: ma xiaoshuang