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beijing, september 21, 2024, maoren, a chinese technology underwear brand, ignited the beacon of innovation at the juyongguan great wall in beijing, with the theme of "technology maoren, the top of heat", and grandly released the 2024 autumn and winter new products. maoren's tmall super brand day also started on the same day. mr. you lin, the godfather of chinese technology underwear, founder and chairman of maoren group, came to the scene together with jia nailiang, the brand manager of maoren, popular artist zeng ke ni and many fashion bloggers, and gathered with guests from all walks of life at the top of the great wall to witness the new era of technology and warmth. following milan fashion week, the chinese maoren brand once again continued its legend with its outstanding performance in quality innovation and heat-sensing technology, which marks another important milestone for the brand in its pursuit of the integration of future technology and avant-garde fashion.

jia nailiang, the brand manager of maoren

actor zeng ke ni

the juyongguan great wall, "the most majestic pass in the world", is a highly representative symbol of chinese culture. its design and construction are full of the ancient wisdom of "easy to defend and difficult to attack". its indestructible defensive characteristics perfectly illustrate the innovative breakthroughs of the maoren brand in thermal technology fabrics. this time, maoren chose to open the brand's first fashion show at the top of the great wall, which not only demonstrates the brand's confidence in product quality, but also implies the excellent protection capabilities of maoren underwear in the fields of warmth and technology, as well as the brand's determination to continue to convey china's new technological thermal power to the world.

mr. you lin, the godfather of china's high-tech underwear, founder and chairman of maoren group, said: "maoren high-tech underwear has achieved such remarkable results. we are deeply grateful to every consumer for their trust and love, and every partner for their close cooperation.

in the future, maoren will continue to uphold the brand concept of "integrating global fabric technology for greater comfort", constantly explore the infinite possibilities of underwear technology, bring better wearing experience and quality of life to every consumer, and cheer for the comprehensive rise of chinese power."

you lin, founder and chairman of maoren group, delivered a speech

entering the venue, a "thermal channel" with a future theme opens the cat-man thermal shuttle journey, leading everyone into a novel and avant-garde future world. following closely is the most dazzling focus of the night - the cat-man hot octave warm clothing installation art. the warm orange light conveys layers of warmth. the huge iron warm clothing inside is made of cold-rolled plate, the surface is covered with orange paint, and soft light strips are embedded inside, creating a warm and technological atmosphere. the ground pattern integrates the cat-man hot octave texture design, interpreting the cat-man's concept of balancing future technology and warm care.

catman thermal eight degree warming clothes device

this show carefully constructed a dream stage where future technology and traditional charm interweave. the modern light and shadow contrasted sharply with the stone-gray background of the great wall, creating a profound and immersive visual experience. the models stepped on the magnificent ancient charm of the great wall and perfectly performed the maoren thermal technology innovation works. the show was divided into six brilliant chapters: thermal travel, inner exploration, technological life, chinese transformation, kinetic pioneer and red future. while focusing on the brand's scientific and technological genes, the show models fully demonstrated the unique charm of the new chinese culture and the beauty of the integration of technological fashion.

catman great wall show

the first chapter of the heat crossing showcases the brand's most representative maoren hot octave 4.0 warm clothing series. the series takes "architectural warmth" as its soul, incorporates asymmetrical tailoring and layered design, and highlights the unique charm and individual style of modern cities. through the multiple superposition of fabrics, it not only enhances the warmth performance, but also creates a rich visual layering and warm wrapping feeling, allowing the wearer to show fashion charm in winter. it is particularly worth mentioning that the clever integration of the hollow elements of the maoren logo not only enhances the brand recognition, but also gives the clothes a unique artistic charm and architectural beauty.

maoren hot eight degree warm clothes series

the second chapter, "inner exploration", focuses on the catman bra and panties series, which deeply cares about women's emotions and self-perception. this series cleverly combines technological fabrics, innovative craftsmanship and soft colors to convey women's philosophy of self-satisfaction and freedom. through carefully crafted details and exquisite craftsmanship, the product takes into account the comfortable feeling, shaping function and fashionable appearance, meeting women's all-round needs for underwear and leading women to explore a new realm of inner beauty.

cat bra underwear series

in the chapter of "technology life", maoren presents its home wear series with ingenuity, leading the new home fashion with diversified fabrics, rich applicable scenarios and excellent functional properties. among them, the maoren cat family series graphics specially customized by artists incorporate the cute cat image into the design, just like the warm companionship of family and friends, adding infinite fun and emotional value to daily life. in addition, the brand breaks the convention and brings the bedroom rest scene into the show clothing design, innovatively combining pillow elements to bring unprecedented novel visual enjoyment.

catman home clothes series

the maoren brand has always been committed to integrating traditional chinese visual elements into product design. the maoren blue and white porcelain series of products displayed in the "chinese transformation" chapter carefully extracts the classic colors of traditional chinese blue and white porcelain, incorporates delicate white-drawing floral full-print patterns, and uses high-end fabrics such as imitation silk. with its excellent coolness and drape characteristics, it ensures extreme comfort and lightness when wearing, allowing you to feel cool and comfortable. as one of the core show models this fall, the series has been launched in limited quantities in the tmall live broadcast room.

catman blue and white porcelain series

maoren's exploration and innovation of clothing is no longer limited to the field of underwear and home furnishings. the next chapter, "kinetic pioneer", showcases maoren's light sports series products. maoren's light sports series consists of training, before and after training, and tennis scenes, which can be matched with each other to adapt to different scenes and seasons. the entire series has bright colors, drawing on popular colors, especially the paris purple that has been popular since the olympics, making the overall style fashionable and full of vitality. the clothing structure incorporates the maoren logo and functional inserts, and the curved tailoring modifies the body shape, showing the brand's charm and fashion style.

catman light sports series

the finale of the "red future" chapter is from the maoren baobao velvet red series. the maoren baobao velvet series of home clothes has upgraded yarns, and the surface of the fabric is fuller and more lustrous, with a dense feel. when you put it on, you will experience the skin-friendly velvet feeling of being gently embraced. the chinese red is specially selected as the main color, which has a profound meaning and symbolizes good luck. wearing red means blessing and good luck throughout the year. whether you enjoy it yourself or give it as a gift, it is a good product to accompany and witness every important moment in your life.

catman red series

after the show, mr. you lin, founder and chairman of maoren group, and mr. you bowen, brand manager and vice president of meilicheng, jointly launched the maoren 2024 autumn and winter brand launch ceremony. the launch screen is centered on the source of heat sensation. thermal energy particles converge into light, travel through the thermal space-time tunnel, and rush to the top of the great wall, finally showing the vision of "technology maoren, the top of heat sensation". the maoren planet rises, symbolizing the peak rise of the brand's technological power and unlimited possibilities in the future.

maoren group founder and chairman you lin (left), and meilicheng brand manager and meilicheng brand vice president you bowen (right) launched the launch ceremony

the light show composed of drones was another highlight of the launch summit. drones continuously transformed elements and patterns unique to the brand in the night sky of juyongguan great wall, marking the official opening of a new chapter of the maoren brand, "technology maoren, the top of heat sensation", and expressing the brand's confidence in "technology underwear, choose maoren".

drone show at the great wall of china

since its establishment in 1998, maoren has been focusing on high-tech underwear for 26 years. it has always insisted on technological innovation as the driving force, continuously expanding the depth and breadth of its product line, and consolidating the brand's technological underwear mindset. as china's first 10 billion technology underwear brand, maoren's technological underwear sales exceeded 1 billion pieces, and its online sales in 2023 reached 11.8 billion yuan, maintaining a high growth rate of 70% for five consecutive years.

with the great wall as the backdrop and high-quality technological warm clothing as the crossbow, maoren's potential is far more than that. with the successful conclusion of the "technology maoren, the peak of heat" autumn and winter brand launch conference, maoren brand has once again proved its leading position in the field of technological underwear. in the future, the territory of maoren's thermal planet will continue to expand. the brand will continue to empower fashion and lifestyle with emerging technologies, lead chinese technology and chinese clothing onto a broader stage, and bring more surprises and warmth to global consumers.

about cat people:

maoren technology underwear integrates global fabric technology just for more comfort. maoren owns a full range of underwear products including technology thermal underwear, technology bras, technology home clothes, technology underwear, technology socks, technology bottoms, etc. it maintains long-term strategic cooperation with the world's top fabric suppliers and r&d manufacturers, and has independently developed best-selling products such as maoren hot octave, light zero honeycomb cup bra, zero sense refreshing pants, and technology one size socks. in 2023, the gmv of the entire network exceeded 11 billion, and maoren became china's first 10 billion technology underwear brand, leading the world in sales. maoren pioneered a new platform-based, asset-light, strong brand, strong empowerment, and strong ecological model. with the goal of "building a technological ecology and achieving a 100 billion brand", it will work with a world-class ecosystem to accelerate its progress towards the world's first.