jd.com's "watch wearing group" supports taiyuan marathon, leading a new trend in sports
2024-09-23
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on september 22, 2024, the taiyuan marathon kicked off amid great anticipation. this historic city ushered in a feast of speed and passion. as a gold standard event for professional running, the taiyuan marathon has always had a wide range of influence and appeal, attracting many runners to participate enthusiastically.
in this arena full of experts, elite runners from jd.com's "watch-wearing team" bai li, yang shaohui, yang dinghong, wang jie and yang hua, with their extraordinary competitive level and indomitable fighting spirit, shone brightly on the long full marathon track and became the focus of everyone's attention. as the crisp sound of the starting gun cut through the sky, tens of thousands of runners rushed out from the starting point like a thousand horses galloping, and jointly started a brave journey of exploring and conquering the speed limit and endurance boundary.
in this year of sports, major sports events around the world are splendid, and people's pursuit of a healthy lifestyle is becoming stronger. running, as a fashionable way of exercise, is very popular. as an important part of running equipment, smart watches are closely connected with running. with its keen market insight, jd.com actively participates in cooperation in sports events. this time, it cooperates with taiyuan marathon to create jd.com's "watch-wearing group", which shows its high attention and active participation in the field of sports.
it is no accident that jd.com chose to cooperate with taima. taima's important position and value in the field of sports are self-evident. its influence not only covers the professional runner group, but also attracts the attention of a large number of sports enthusiasts. through this cooperation, jd.com brings more professional sports equipment to users who love sports and running through professional sports events, so that runners can gain greater sports happiness. professional runners have extremely strict requirements for sports equipment, and they pay attention to the performance and quality of products. jd.com is well aware of this, so it is committed to providing high-quality and high-performance smart watches to meet the needs of professional runners. in the long run, jd.com hopes to adjust the user structure and introduce more young users through this cooperation, injecting new vitality into the development of the brand.
in order to provide better support and experience for runners, jd.com also teamed up with well-known brands such as xiaomi, xiaotiancai, huawei, samsung, and honor to carefully set up an "equipment supply station" at the taiyuan marathon event. this supply station not only displays a variety of advanced smart watch products for runners to experience in person, but also specially sets up a fun game interactive mechanism, attracting a large number of runners to check in and participate. through this offline experience, consumers can personally experience the practicality and convenience brought by smart watches during running, thereby enhancing their understanding and trust in the products. this move undoubtedly provides strong support for jd.com's promotion of [buy smart watches from jd.com].
in addition, jd.com also took practical actions to give back the support and love of the runners. they sent 100 smart watches to the taiyuan marathon runners. this generous act not only demonstrated jd.com's sincerity, but also made every runner in the "watch-wearing group" feel the brand's care and support for them. these smart watches will become the runners' right-hand man during the running process, accurately recording their every challenge and progress. at the same time, it will also become an emotional bond between jd.com and the "watch-wearing group", further enhancing the brand's loyalty and reputation.
it is worth mentioning that, in addition to cooperating with the official taiyuan marathon event, jd.com has also launched in-depth cooperation with keep, the no. 1 sports and health platform on the internet, to jointly create the taiyuan marathon training camp online challenge. this innovative move breaks the limitations of time and region, attracting more mass runners and professional runners to participate, further expanding the scale and influence of event marketing. at the same time, it also introduced more accurate potential customers to jd.com's smartwatch category, bringing more choices to consumers.
at the same time, jd.com's smartwatch super new product event was also launched online on the jd.com app. this event offers users a variety of preferential services, which really brings benefits to consumers who love digital products. from september 20 to september 30, many popular products in the smartwatch category offer users a large discount of 50 yuan off for purchases over 300 yuan. at the same time, through service policies such as 12 interest-free periods and trade-in for old products, users are provided with more choices; it is worth mentioning that in addition to the above service strengths, users have the opportunity to buy their favorite smartwatches at a 50% discount, allowing the majority of friends who like sports and digital products to enjoy their sports technology equipment more easily and conveniently.
