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original | car review

"move sideways and turn around on the spot", "dragon wagging its tail, lion shaking its head", "steady driving in the event of a tire blowout at high speed", "emergency floating on water"...

does it sound like a car stunt? actually, it is not. it is real technology. all these hard-core technologies are installed in one model, that is, the u8 deluxe edition.this is china's first million-level luxury car from an independent brand.

on september 20, 2023, the yangwang u8, priced at 1.098 million yuan, was launched.for the first time, chinese cars appeared in the luxury car market, chinese consumers have also come to realize:buying a luxury car is not just about buying the logo hanging on the front, but also about buying the hardcore technology of the car itself.without outstanding hard-core technology, even the most luxurious car is just a castle in the air.

today is the first anniversary of the launch of the u8 deluxe edition. let us review the highlights of the u8 deluxe edition this year and relive the famous scenes that shocked the circle this year...

-01-

technical luxury is the real luxury

anyone who has been following and looking up at u8 will never forget this scene:

on january 5, 2023, at the yangwang brand launch conference, under the illumination of flashing colorful lights, the yangwang u8 moved sideways to the center of the stage in an incredible lateral movement.

immediately afterwards, yangwang u8 made another u-turn on the spot, showing off its "tank u-turn" stunt.

however, when you look up at the u8's appearance, don't think it is just a "stunt show". for us car owners and users, these stunts are really practical.

take the "lateral shift" feature that suddenly appeared, for example. it is good news for parallel parking. many novices are most afraid of parallel parking.

the "u-turn on the spot" takes into account the ultimate use of complex scenarios and extreme space. for example, due to the limitation of charging piles, the front of the car can only be driven into the garage, which makes it very troublesome to reverse out of the garage. the black technology of u-turn on the spot can allow the car to "swap the head and tail" in a short time, so as to "magically" drive out of the garage.

if "lateral translation" and "u-turn on the spot" are the "practical functions" unique to yangwang u8, then "emergency floating" is the "life-saving function" of yangwang u8.

yangwang u8 can enter deeper wading roads. at this time, the whole vehicle is in a floating state. thanks to yangwang u8's sealing technology, it can still run normally on the water through the drive of four-wheel independent motors, which is the "amphibious" capability passed down in the industry.

just imagine that when the front of the car accidentally plunges into a deep puddle or mistakenly enters a rapid, the u8 can successfully and safely dock with its emergency flotation capability.

even if you encounter extreme conditions such as heavy rain and floods, you can easily escape from trouble by looking up at u8.

in july this year, pingjiang, hunan suffered a flood. the u8 riders in changsha organized themselves and drove to the front line of flood control to participate in disaster relief.

since then, yangwang u8 has quickly become popular and caused a sensation with many famous scenes.

for example: the "on-the-spot dry-pull to the top" of the alashan v-shaped ravine, wading through the sand dunes to reach the "desert mount everest", crossing the 750-kilometer hami dahaidao uninhabited area, and the keriya ancient road that crosses the snow-capped mountains, cliffs, glaciers and valleys, and challenges the high-altitude uninhabited areas and active volcanoes...

-02-

really luxurious, daring to attract fans all over the world

we hope to join the competition in the luxury car market, let the world see how china's electrification technology redefines luxury cars, and we also hope that consumers will have a rational understanding of the word "luxury" -from now on, luxury car brands can no longer rest on their laurels; only luxury cars with breakthrough technologies can be called “luxury”.

however, it is still too early to break the inherent perception of luxury cars among global consumers. however, subverting the concept of luxury cars cannot be achieved overnight. starting from 2023, yangwang will frequently participate in well-known international auto shows to gain fans in the luxury car industry. at the 2023 tokyo motor show and the 2024 geneva motor show, yangwang u8 became the object of popular attention and the hottest topic among users and the media.

during this period, yangwang u8 gained great popularity by amazed many foreigners with its unique skills such as "lateral translation, on-the-spot u-turn, emergency floating", etc.

in october 2023, when california governor gavin newsom visited shenzhen, he experienced the u8's "on-the-spot u-turn" and other black technologies, and then gave it two thumbs up:

"this is groundbreaking technology! i want to buy two. we have to find a way to bring it to the u.s."

there is also south african president cyril ramaphosa. on september 3, 2024, when ramaphosa visited shenzhen, he saw the u9 turning around and dancing mode, and couldn't help wanting to test ride it himself, saying: "i have never seen a better car than this, i want one!"

users all know that byd has built a factory in uzbekistan. in january 2024, the u8 will be delivered to the president of uzbekistan as the 10,000th new energy vehicle in the country as his "presidential car".

in early 2024, dubai suffered a rare flood disaster, which unexpectedly made yangwang u8 popular on the internet.

at that time, dubai had a year's worth of rain in one day. so, on the flooded streets, all the cars, whether bentley, maybach, or bugatti veyron, were parked on the spot, and the only thing they could do was look up at the u8 driving freely.

this is actually due to the u8's "emergency buoyancy capability".

in addition, there are u8 owners who are looking forward to driving and participating in this year's goodwood festival of speed.in the highlight of the hill climbing race, the u8's super power and outstanding performance also won the hearts of countless overseas fans.

although yangwang u8 has not been officially launched overseas, it has been frequently exposed in various countries, triggering a series of "yangwang u8 famous scenes".

-03-

it can be luxurious, but not high and mighty

in addition to defining true luxury as possessing hard-core technology, yangwang has also redefined the service network and service quality of luxury brands: true luxury should not be high-handed in front of users, on the contrary, it should provide users with more considerate and thoughtful services.

different from other luxury brands, the yangwang brand has emphasized treating car owners as family members and making friends with users since the beginning of the establishment of its service system.

for stores and after-sales, the yangwang brand adopts a fully direct-operated model, listening to and reaching user needs at close range, and providing highly standardized services around user travel, life and other aspects.

yangwang's channels include two store formats: yangwang experience showroom and yangwang center. the first store in china was opened on the bund on september 28, 2023. then on november 10, yangwang's first center store in china opened in chaoyang, beijing.

in order to serve yangwang car owners better and faster, yangwang currently has outlets in 45 cities across the country, basically covering first-tier and new first-tier cities.

according to the survey, more than 80% of yangwang u8 owners are business owners, partners or executives, and 55% of them are from first-tier and new first-tier cities such as beijing and shenzhen. in their personal struggles and business operations, they have dreams and feelings, but are also pragmatic and tenacious. this is highly consistent with yangwang's brand spirit of "surpassing the extreme".

in order to build a platform for communication and cooperation for these car owners, yangwang established the "yangwang entrepreneur circle" to allow entrepreneurs to share high-end resources and help them find like-minded partners. yangwang also invited entrepreneur car owners to visit car owner companies to increase mutual understanding and interaction, such as tomson i, jomoo group, xiamen yao ming ribbon, fuzhou zhongneng electric, etc.

in the first half of this year, byd group president wang chuanfu visited wenzhou, hangzhou, shanghai, nanjing and other places to communicate face-to-face with entrepreneurs and car owners. at the end of august, he also invited car owner representatives to visit byd headquarters.

normally, yangwang also organizes entrepreneur salons, golf experiences, private equestrian activities, intangible cultural heritage self-driving and other activities. during the european cup, it organizes car owners to go to germany to watch the game and participate in the "yangwang european cup viewing carnival".

in addition, in order to explore more extreme experiences of the yangwang u8, the official launched the "off-road classroom" activity, inviting car owners to participate in activities such as driving in dangerous waters, extreme heavy-duty crossing, emergency floating in floating pools, etc., to help car owners master more skills.

right now, it coincides with the first anniversary of the launch of the yangwang u8 luxury version. yangwang will replace the capacitive steering wheel and matching combination switch for all car owners free of charge.

in this way, when users use the intelligent navigation function, they only need to hold the steering wheel and the system will automatically sense it without frequently sending takeover reminders.

-04-

viewpoint entering the luxury market means confidence in technology

the small step taken by yangwang u8 is a big step for chinese automobile industry. the launch of yangwang not only shows the qualitative change of byd's overall strength, but also highlights the development and progress of china's new energy automobile technology.

although it is too early to say that china has overtaken others, with the help of new energy, china's progress in three-electric technology, intelligence and design has been widely recognized by its peers around the world.

take yangwang as an example. after one year of development after its launch, yangwang u8 won the top spot in sales of million-level new energy suvs, and has since entered the first echelon of luxury brands, becoming a new focus of the entire automotive industry.

of course, the key reason why yangwang u8 has achieved great results is the support of underlying technical capabilities, such as yi sifang and yunnian technology.

first of all, yisifang has subverted the power system of traditional fuel vehicles, opened up the application imagination space of automobile driving force, and thus brought automobile safety to a new level.

secondly, the intelligent suspension system is implanted with three-dimensional fusion control technology in the lateral, longitudinal and vertical directions of the vehicle, realizing for the first time the intelligent linkage between the key components system of the lower body and the entire vehicle.

with the support of these two technologies, the u8 has its own unique skills: turning around on the spot, emergency water floating, dry pulling in the desert, high-speed tire blowout control, and stable handling on icy and snowy roads.

yangwang u8 has achieved the whole process from technology release to mass production and delivery. this is a major event for the yangwang brand in the new energy vehicle market and an important milestone in the development of china's automobile industry. with the launch of the yangwang u9 supercar and the entry of the yangwang u7 within this year, the yangwang brand has initially formed a product series.

however, the foundation of entering the luxury market is technological confidence. building luxury cars means investing huge amounts of money and r&d resources, but also huge risks. therefore, luxury is risky, so be cautious when entering the market!

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