one-week observation of cities and counties | the consumer market is surging with vitality during the mid-autumn festival, and "chinese-style tourism" is popular
2024-09-23
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during the mid-autumn festival holiday that just passed, "chinese-style tourism" represented by garden visits to appreciate the moon, hairpin flowers in ancient cities, hanfu experience, aesthetic markets, art spaces, and cultural relics study has emerged. it perfectly integrates traditional culture with modern tourism, provides tourists with a richer travel experience, and stimulates new vitality in consumption.
in jinan, the no. 1 spring in the world scenic area combines cultural elements such as the famous scholar du fu, lotus drums and lotus clothes, and the intangible cultural heritage rolling lanterns, and launches situational performance projects such as the "meet ming lake·chang'e flying to the moon" painted boat performance and the immersive performance "spring melody" mid-autumn special performance in the water-friendly areas along the lake such as lixia pavilion, jiuqu pavilion, and the moat of daming lake, allowing citizens and tourists to experience the spring culture and the charm of the spring city while getting close to, tasting, and appreciating the springs; qianfoshan scenic area launched the "climbing lishan·enjoying the mid-autumn festival" garden party, invited "shandong handmade" to settle in, and integrated the mid-autumn festival art display design to create a festive atmosphere of flowers and full moon for citizens and tourists, attracting a large number of tourists to experience it; the mid-autumn folk culture festival held by jinan fantawild oriental magic painting, and the mid-autumn festival activities of wearing hanfu and reciting poems to win gifts launched by jinan sunac culture tourism city, provide tourists with more immersive new play experiences.
the trend of "chinese-style tourism" has also reached qingdao. making mooncakes by hand, dyeing a lacquer fan, and enjoying the intangible cultural heritage tea art performance... during the mid-autumn festival, the laoshan scenic area received nearly 100,000 tourists. between the mountains and the sea, you can feel the beauty of nature and the profoundness of traditional culture, which left a deep impression on citizens and tourists. in the central square of the laoshan (dahedong) tourist service center, tourists made mooncakes by hand and shared their thoughts of the full moon with those around them. "my parents are very happy to make mooncakes with me today. i want to take the finished mooncakes back to my grandparents so that they can taste my craftsmanship." tourist liu yuheng said.
as a national-level night culture and tourism consumption cluster, qingdao mangrove, located in the west coast new area, highlights "using culture to shape tourism" and has carried out a variety of activities during the mid-autumn festival holiday, including "walking with the moon·mid-autumn intangible cultural heritage art festival", "outdoor mid-autumn bonfire reunion dinner", "the moon is beautiful·intangible cultural heritage market", "slow life windmill festival" and so on. it integrates various elements such as folk experience, chinese style dance, and chinese music performance, creating a feast of visual and cultural integration for citizens and tourists, and attracted many domestic tourists to check in.
zibo city plans a number of themed activities based on the concept of tourist interaction to enrich the supply of tourism products during the holidays. zhoucun ancient commercial city launched the theme activity of "full moon in ancient commercial city, enjoy poetry and wine in the best years", taking traditional festivals as nodes to allow tourists to immerse themselves in the ancient commercial city and feel the cultural charm of zhoucun, the hometown of shandong merchants; hongye shiyan launched the "2024 hongye shiyan national style art festival", and themed activities such as "national trend music", "folk custom market" and "hanfu garden tour" were staged together to create a festive atmosphere; yanshen ancient town launched the intangible cultural heritage fish lantern parade, meet the most beautiful colored glaze and other preferential activities, allowing citizens and tourists to share the colored glaze theater; sanshuiyuan scenic area held autumn sun drying, intangible cultural heritage fire pot performances, face changing and fire-breathing and other activities; cowherd and weaver girl scenic area, lushan cave group, shennong medicine valley and other scenic spots also launched a series of cultural and tourism "feasts" such as mid-autumn festival ticket discounts. zibo district held a series of activities including "joy to see the golden autumn in zibo - tanxi mountain mid-autumn garden party", "ancient style and modern charm, go to qishan together", and ma'anshan mid-autumn festival free ticket for all mountain climbing, to increase tourists' participation and experience, which became a new highlight of the active holiday tourism market.
in zaozhuang, many art performances were staged in turn, with rich and diverse programs, including traditional songs and dances, opera performances, modern acrobatics, magic, etc., which feasted the eyes of the audience. at the same time, various places also organized a series of activities such as mid-autumn lantern festival, mooncake making demonstration, folk experience, etc., so that citizens can celebrate the mid-autumn festival in a joyful atmosphere. at the lantern festival, various lanterns are dazzling, creating a dreamlike festival world for the citizens; the mooncake making demonstration allows the citizens to appreciate the exquisiteness and charm of traditional craftsmanship; and the folk experience activities allow the citizens to personally experience the profound heritage of traditional culture. citizens can also appreciate traditional mid-autumn poems and stories while participating in the activities, and understand the historical origins of the mid-autumn festival. these wonderful moments of the activities have also been frozen into beautiful pictures, becoming beautiful memories of the mid-autumn festival.
source: jinan daily, qingdao daily, zibo daily, zaozhuang daily
(reporter wang jian from dazhong news)
