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sohu entertainment special report (shan jin/text) in the just-concluded mid-autumn festival, the box office performance of the most acclaimed "determination to leave" was not as good as that of "wild child" with a score of 6.9.

a similar situation occurred during the may day period in the first half of the year - as a film of the same genre, "the siege of kowloon walled city", which scored 7+ on douban, failed to sell better than "the last thing", which scored 5+.

word of mouth can influence box office sales, as has been proven by countless academic studies and real cases.

however, how much of this influence will remain in the mainland film market in 2024?

01 is it both acclaimed and commercially successful?

it has a douban score of 8.6 and has the highest reputation during the mid-autumn festival, but the box office performance of "decision to leave" is not proportional to its high reputation.

during its release, the daily box office of "determination to run away" has never been able to surpass "wild child", which is also an art film but has a score of only 6.9. as of press time, its total box office is 72 million.

from the results,high reputation has limited impact on its film scheduling。

on the first day of its release, "determination to run away" took 15.8% of the screenings, second only to "wild child" and "wish you happiness". after douban's opening score of 8.6, its screenings remained at around 11%-12%, lower than "wild child" and roughly the same as "avengers".