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"pet" makes the future industry "cute" ③ li dong: based on the local supply chain to make good products, grasp the flow and reach more consumers

2024-09-23

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"our company was established in suqian in 2022. 'delicious and fresh' is the brand concept we have always adhered to, so that our 'furry kids' can be 'full' and 'eat well'." at the 2024 suqian first cute pet industry carnival, li dong, the network anchor director of maodali pet products technology (suqian) co., ltd. (hereinafter referred to as "maodali"), said that fresh ingredients have always been maodali's insistence. relying on suqian's raw material advantages, the upstream raw material companies are only a hundred meters away from maodali's production plant, which guarantees the product quality of maodali to the greatest extent.

talking about the advantages in sales channels, li dong introduced that his live broadcast team is mainly responsible for sales on online platforms such as taobao and douyin. "mao dali has more than 440,000 fans on various platforms and has become the leading brand in douyin's pet category. among many products, tuna snack cans are the most popular, with 60 million cans sold, many of which are "returning customers" who have purchased multiple times, which also reflects consumers' recognition of mao dali products."

text: qi qiuyue and zhang xinting

image: wang shuaifu

video: han yue

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