iqiyi to adjust online movie revenue sharing time standards starting october 1
2024-09-23
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recently, iqiyi announced that starting from october 1, 2024, all online movies exclusively launched on the iqiyi platform will be divided into three new tiers during the membership sharing period, with members watching more than 6 million hours, more than 2 million hours, and less than 2 million hours. the corresponding hourly split price for the 10,000-hour tier is 3 yuan, 2 yuan, and 1 yuan, and the final revenue is the sum of the box office revenue of each tier. before the adjustment, the length of the tier standard was more than 10 million hours, more than 6 million hours, and less than 6 million hours.
public information shows that iqiyi launched the "online movie" model in 2014, launched the "cloud cinema" online movie distribution and trading market in 2021, and launched the "cloud cinema premiere" movie box office inquiry system in 2023.
this year, iqiyi has launched the first and second seasons of the "action master season" of the cloud cinema film brand during the spring festival and the summer vacation. the first season focused on the expression of action martial arts themes, bringing a total of four works, "blocking the horse and seizing the knife", "no one 2", "stranger road mad knife" and "chasing evil", with a total box office of more than 68 million yuan; the second season launched three modern themes, "desperate struggle", "see the light of day" and "strike black", among which "strike black" performed well, and the total box office on the first day and the first week of its launch broke the 2024 single-film paid record for online movies. the total on-demand box office exceeded 17.05 million yuan in two weeks after its launch.
text | reporter zhan xiwei
