jd fashion becomes the official online retail partner of london fashion week in asia, providing a bigger showcase for domestic and overseas fashion brands
2024-09-22
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recently, jd fashion reached a cooperation with the british fashion council and became the official online retail partner of london fashion week in asia.
london fashion week 2024 will be held from september 12 to 17. taking this cooperation as an opportunity, jd fashion will join hands with hazzys, ellassay, marisfrolg, pure tea and other well-known brands on september 15 to jointly appear at london fashion week, bringing a wealth of trendy clothing and a see-now-buy-now show experience to consumers, while also providing a larger display stage and growth space for more domestic and foreign high-quality clothing brands and independent designers.
as a global fashion trendsetter, london fashion week has always been known for its diversity and creativity. it is a fashion event that brings together the world's top designers and brands. during this london fashion week, jd.com will also hold a fashion show with the theme of "meet red". it will not only perfectly combine the fashion elements of "chinese red" and "jd.com red" to create a strong visual impact, but will also work with brands to convey the spiritual core of elegance and passion with cutting-edge and diverse design concepts and rich and practical styles.
in this fashion show, haggis will reinterpret the classic and leisurely aesthetics through simple and exquisite designs; gloria will further explore women's issues with its exquisite and elegant urban fashion style; masferre will launch the glass art series, advocating the daily life of high-end fashion; cha su will combine chinese aesthetics with modern clothing, and the embroidery and flower designs on the clothing are full of romantic feelings, showing the beauty of retro and elegance. in addition, jd fashion also joined hands with sports and clothing brands such as kalendar, helly hansen, pelliot, bosideng, angoro, and lanqi to appear at london fashion week, which not only integrates outdoor travel with urban commuting, weekend hiking and camping, cycling and other scenes, but also is committed to meeting the functional scene needs in outdoor sports on the basis of fashionable and personalized appearance, bringing consumers more trendy outdoor fashion wear options.
it is worth mentioning that at the end of august this year, jd fashion, together with the new media center of people's daily and the china national garment association, jointly launched the "let the world see the beauty of china" 2024 china original clothing recruitment plan, providing special support for chinese original designers and chinese original clothing brands. during this london fashion week, jd fashion will also join hands with many chinese original designers to make an appearance, tell the world about china's traditional clothing culture, and show the charm and power of chinese fashion.
jd fashion has always been committed to providing consumers with a wide range of fashionable clothing products and high-quality services. in the second half of this year, jd announced an additional 1 billion investment in the overall layout of clothing categories, focusing on product optimization, efficient operations, flexible supply chain and quality services. it will also focus on trendy new products and launch new products simultaneously with thousands of brands. in the future, jd fashion will also fully integrate multiple advantages such as technology, supply chain, and marketing to create a global gathering place for trendy top products and bring consumers a more diverse new fashion consumption experience. (international online)
