adidas global ceo gulden: very confident in the chinese market
2024-09-22
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shanghai, september 21 (china news service) (reporter zheng yingying) adidas global ceo bjorn gulden said in an interview in shanghai on the 21st that he is very confident in the chinese market.
on september 21, adidas global ceo bjorn goulden was interviewed in shanghai. photo by reporter zheng yingying
this is the third time that goulden has visited china since he became the global ceo of adidas. he is mainly here to attend the 36th shanghai mayor's international entrepreneurs advisory meeting, which will also be the first time that adidas will participate in the meeting.
goulden told chinanews.com that development should be viewed relatively. the current global economy is complex and changeable, but china has achieved rapid growth in the past two or three decades. he is confident that china will continue to achieve growth.
in his view, china has a huge population, a large number of young people and a vibrant market.
at the same time, goulden said that adidas also regards the chinese market as one of its important innovation markets. "adidas launches some of its global innovative products in china for the first time, which also shows the importance of the chinese market to us."
goulden is particularly confident about china's sports industry. he noticed that many chinese people participated in marathons, half marathons and other sports, and that people would buy products for "sports performance."
the financial report shows that in the second quarter of this year, under currency neutral conditions, adidas achieved global operating income of 5.822 billion euros, a year-on-year increase of 11%; adidas greater china achieved operating income of 822 million euros, a year-on-year increase of 9.3%. (end)
