exploring more new possibilities, "new nordic style" sweeps guangdong fashion week
2024-09-22
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text/li chunwei, yangcheng evening news omnimedia reporter
photo/provided by the interviewee
how exciting is the "new nordic style"? on september 20, during the 2024 guangdong fashion week, the guangzhou panyu wanbo fashion plaza held the nordic moment ögonblick & ogb 2024 autumn and winter show. many fashion bloggers were invited to attend the show to interpret the new excitement brought by the different "new nordic style".
image upgrade, opening a new chapter
more spontaneous, more comfortable. at the beginning of the press conference, nordic moment ögonblick brought a new brand image to create a dopamine emotional atmosphere and reshape the visual senses.
the transformation from ∅ to ö is not only an upgrade and iteration of the brand logo, but also a new attempt to cleverly combine visual aesthetics with emotional resonance.
the designer said that the fun, relaxed and comfortable emotional atmosphere will be expressed intuitively and profoundly; he hopes to lead the brand into a new era of more colorful and multi-dimensional exploration through the innovation of the brand image. "we hope to use the carrier symbol ö to inspire people's desire to explore more unknown worlds and spark more creative inspirations; and convey to consumers a fresh, comfortable and beautiful dressing attitude and lifestyle."
it is reported that the nordic moment ögonblick 2024 fall/winter collection focuses on the "dopamine happiness factor" and uses more colorful color combinations to stimulate positive emotions and make people feel happy from wearing them.
going beyond the boundaries of the "minimalist nordic style" in people's impression, this season's designers depict women's attitudes from a new perspective, using bright colors and diverse layered combinations to reshape a different "new nordic style" outfit, bringing beauty and joy within reach.
it is reported that for the 2024 autumn and winter series, nordic moments teamed up with illustrator douya to create a nordic family series of patterns such as swallows and dala horses, presenting illustration art in clothing and home products with different production techniques, adding artistic and interesting touches to daily life.
many winter outerwear items are specially made of velvet material, which brings a healing and wrapping feeling unique to winter. warm and delicate cashmere and other soft fabrics brush against every inch of skin, light and fluffy, where warmth and love blend.
the inspiration of ogb2024 autumn and winter series continues the brand dna of "genderless", blurring the boundary of neutral style, integrating the diverse expressions of urban sports and high street wasteland, pursuing freedom and unlimited framework. the series design adopts tough outlines and special deconstruction forms, and adds washing and other craft designs, pursuing the collision of modern technology and retro nostalgia, and reinterpreting the concept of boundaryless definition in the new generation.
