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jimu news reporter zhang cong

on the evening of september 21, the 34th tv drama "flying apsaras award" and the 28th tv art "starlight award" awards ceremony were held in xiamen. in the end, zhao liying won the "outstanding actress" recognition for "wind blows half summer", and lei jiayin won the "outstanding actor" award for his role as zhou bingkun in "the world" after the magnolia award and the golden eagle award. at the same time, the "outstanding tv drama" of the "flying apsaras award" was also won by "the world", and director li lu also won the outstanding director award for "the world".

it is worth mentioning that this is the highest honor for domestic tv series that "the world" has won again, following the "outstanding tv series" at the 31st golden eagle awards and the "best chinese tv series" at the 28th magnolia awards. "the world", jointly produced by new classics media and yuewen film and television under yuewen group, has also become a rare work in recent years that has won all three major domestic tv series awards. at the same time, this is also the fourth time that new classics media, a subsidiary of yuewen group, has won all three major awards for its tv series creation, following "the cliff", "white deer plain" and "parents' love".

"the world" is produced by cctv, the publicity department of the jiangsu provincial committee of the communist party of china, the publicity department of the jilin provincial committee of the communist party of china, china television drama production center, tencent pictures, iqiyi, new classics tv culture, hongdao pictures, yuewen pictures, yiwei culture, etc. it is adapted from liang xiaosheng's novel of the same name, which won the 10th "mao dun literature award". it is set in a civilian community "guangzipian" in a northern city, and tells the ups and downs experienced by more than a dozen civilian children including zhou bingyi, zhou rong, and zhou bingkun, three brothers and sisters of the zhou family, in the past fifty years.

in the epic of people's lives over 50 years, "the world" depicts china's half century of transition from suffering to change, and shows the lives of ordinary people tossed by the waves of history. the infinite affection between people flowing in it deeply touched and warmed the hearts of the audience. it can be called a visual epic of the soul in contemporary china.

since its premiere on january 28, 2022, "the world" has been loved by audiences of all ages and has become a veritable national ip. the first round of broadcasts alone attracted more than 371 million viewers, setting a new record for cctv-1's prime time in the past eight years.

"show morality and responsibility in the fireworks of the world, and express feelings and aspirations in the joys and sorrows." this was the original intention of liang xiaosheng, the author of the original work, to write "the world", and it was also the reason that moved the producers such as yuewen and new classics media to decide to adapt it into a film and television series. in the end, it took nearly 4 years, and with the efforts of the production and creative team, this era ip with public emotions and collective resonance was created. screenwriter wang haiyu once said that the adaptation of "the world" was her "most difficult creation since she started her career", because it is extremely difficult to adapt such a huge work into a script - the novel is very literary, and the script needs more storytelling and drama, and all psychological activities and descriptions must be externalized through images. in the view of director li lu, the realistic theme is "painting people", and it is difficult to paint people, because all the characters in "the world" can easily be found in the prototypes of the audience in their own homes.

after its first broadcast, "the world" has continued to attract audiences to watch it again and has also won recognition from mainstream awards.

prior to this, "the world" has successively won the "annual recommendation work" of the 2023 china film and television night, the "all-media popular drama" honor of the 2023 tv drama quality festival, the "annual drama" honor of the first cmg china tv drama annual festival, and the central propaganda department's 16th spiritual civilization construction "five one project" tv outstanding work award. in the 31st china tv golden eagle awards, "the world" won the "outstanding tv drama" award; in the 28th magnolia awards, "the world" won the "best chinese tv drama" honor; the drama was also selected for the "praise the new era and forge ahead of a new journey" excellent tv drama exhibition and replay by the central propaganda department and the state administration of radio, film and television.

it is reported that new classics media, a subsidiary of china literature group, has been taking literary ip adaptation as an important position for film and television project development for 17 years. it has also left classic works such as "parents' love" and "white deer plain" in the film and television adaptation of serious literary ip. the realistic urban dramas "my first half of life", "golden years" and "rose story" adapted from yi shu's works have also been recognized by the market and the audience. in the subsequent reserve and development of works, new classics media will continue to focus on the above-mentioned subject matter. jimu news reporters learned that the works currently in preparation include "dust settles", a work of the fifth mao dun literature award, "the wind and the grain rise zhang juzheng", a work of the sixth mao dun literature award, and "a thousand miles of rivers and mountains", a work of the eleventh mao dun literature award. "single woman", adapted from the writer yi shu, has also entered the shooting and creation stage.

(photo provided by new classics media)

(source: jimu news)

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