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three sheep headquarters.

recently, the hong kong meicheng mooncakes promoted by the top anchor of the douyin platform "crazy little brother yang" (real name zhang qingyang) and his live broadcast room "three sheep" caused a lot of controversy due to the issue of origin. many accounts under "three sheep" were also suspended for a time.

the securities times reported that on september 18, the official authorized account of three sheep, "crazy little lamb brother (three sheep)", resumed live broadcast after being suspended for one day on september 17.

on september 19, several accounts under the three sheep company, including "three sheep network", "three sheep network fruit and fresh", and "three sheep network beautiful life", resumed broadcasting after two days of suspension. in addition, several official three sheep authorized accounts are also broadcasting normally.

on the afternoon of september 19, a reporter from the paper went to the location of three sheep (hefei) holding group co., ltd. in shushan district, hefei city. as usual, both sides of tiantangzhai road were full of cars, and some cars even occupied the main road for parking.

a toll collector said: "all of them are the vehicles of the three sheep group employees. there is not enough space inside, so they have to occupy the road. the parking lot 200 meters to the north is also full of their cars."

when a reporter from the paper visited the building, he saw that the lights in a live broadcast room were on, but it was unclear whether a live broadcast was taking place.

the raging public opinion has not reduced the congestion here. since november 2022, when the zhang qingyang brothers invested 103 million yuan to purchase this factory building, it has been the headquarters of the three sheep group and a benchmark for the e-commerce industry in hefei.

looking at the yangtze river delta economic zone, hefei is the city that, besides hangzhou, attaches particular importance to the e-commerce industry. e-commerce has also brought more vitality and popularity to this city with its own technological aura.

the hefei municipal bureau of commerce disclosed on its official website that since the beginning of this year, hefei's e-commerce has developed rapidly, playing a positive role in improving the level of digitalization in the business field and promoting consumption growth. from january to may 2024, hefei's online retail sales reached 63.127 billion yuan, a year-on-year increase of 15.2%, of which the online retail sales of physical goods reached 53.911 billion yuan, a year-on-year increase of 15.5%.

however, one of the common controversies associated with online live streaming is false advertising. the vortex that the three sheep group is caught in is also suspected of false advertising.

public reports show that in early 2024, "three sheep" was exempted from punishment in the incidents of inferior preserved pork with preserved vegetables and water injection of original cut beef rolls by virtue of its identity as an "advertiser", and only refunded the money.

the reporter of the paper learned from relevant channels that in the first half of this year, relevant departments organized a working group to enter the three sheep group to try to help guide the company's compliance operations., "in the end, something went wrong."

on september 19, the hefei municipal market supervision administration issued a notice stating that in response to recent issues involving three sheep network technology co., ltd. reflected on the internet, the hefei municipal market supervision administration has established a joint investigation team with the bureau of commerce, public security bureau and other departments to investigate and handle the matter in accordance with the law and regulations, and resolutely safeguard the legitimate rights and interests of consumers.