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on the afternoon of september 19, 2024, the china (chongqing) overseas african market opportunity matchmaking conference was successfully held at the "jiujiu satisfaction and pro-clean alliance" government-enterprise exchange platform at the wuzhou century center in jiulongpo district, chongqing.

this event was supported by chongqing municipal commission of commerce, china-africa chamber of commerce, chongqing jiulongpo district commission of commerce and chongqing jiulongpo district federation of industry and commerce, and co-organized by chongqing state-owned commercial economic and trade investment promotion center, chongqing private economy international cooperation chamber of commerce and shengfei (shanghai) business management consulting co., ltd. pan ling, director of the asia-africa department of chongqing municipal commission of commerce, lv xiaoxiao, deputy director of the foreign economic cooperation department of chongqing municipal commission of commerce, zuo tuqiang, chairman of the sco digital cultural industry development working committee, and deng xuetao, deputy director of the jiulongpo district commission of commerce party committee, attended the forum. the forum brought together more than 80 influential business representatives to discuss the opportunities and challenges of the china-africa market.

pan ling, director of the asia-africa department of chongqing municipal commission of commerce, said that the convening of the beijing summit of the forum on china-africa cooperation from september 4 to 6 this year indicates that china-africa cooperation has ushered in an unprecedented new historical opportunity. chongqing, as an important central city in western china, is at the junction of the "belt and road" and the yangtze river economic belt, and is striving to build an important strategic fulcrum for the development of the western region in the new era and an inland opening comprehensive hub. this exchange meeting aims to further deepen the economic and trade cooperation between chongqing and africa and provide chongqing enterprises with more market information, policy support and cooperation platforms. the government will continue to support enterprises to "go global", dare to innovate and explore, make good use of the policy support provided by the state and local governments, and find more business opportunities and partners in the african market.

deng xuetao, deputy director and member of the party committee of jiulongpo district commerce committee, said that this matchmaking meeting was timely, providing professional guidance and building a communication platform for enterprises in jiulongpo district and even chongqing to seize the opportunity of the china-africa trade prosperity partnership action and actively explore the african market. in the next step, jiulongpo district commerce committee will carefully serve enterprises in the district to explore the african market, actively organize enterprises to participate in international exhibitions and trade promotion activities in africa, strengthen information sharing and exchange and policy support, lead enterprises to continue to deepen economic and trade cooperation with african countries, actively promote motorcycle, general machinery, new energy vehicles, electronic information and other enterprises in the district to comprehensively expand the african market share, expand the import scale of african minerals and agricultural products, and at the same time strengthen cooperation with african countries in manufacturing, infrastructure construction, tourism, energy and other aspects.

the content of this matchmaking meeting is rich, comprehensive and in-depth. it starts with the unique industrial investment environment of each african country and deeply analyzes the investment advantages and disadvantages of different countries under the influence of many factors such as policies and regulations, resource endowments, market potential and cultural environment.

from cost-effectiveness driven to capital driven to today's mind driven, china's product capabilities have caught up with or even surpassed those of developed countries' competitors, and the spillover of excellent capabilities is driving international consumers to recognize chinese companies and brands. factors such as the restructuring of the global industrial structure, the concentration of innovation, the localization of production, and the diversification and dispersion of capital are encouraging more companies to go overseas. knowing that african countries' desire for sustainable development and a good living environment provides opportunities for companies to go overseas, a new paradigm of "demand + win-win + narrative" has emerged.

in the complex and challenging process of enterprises going overseas, logistics and supply chain play an irreplaceable and extremely critical role, providing solid and powerful guarantees for enterprises to go overseas. an efficient logistics system is like the lifeline of enterprises in overseas markets. modern warehousing facilities can properly preserve various products of enterprises, ensuring that the quality of goods is not damaged and the quantity is not lost during storage. the diversified transportation methods, including sea transportation, air transportation, land transportation, etc., can be flexibly combined according to factors such as the nature, quantity, and transportation time requirements of the goods, providing enterprises with a wealth of choices.

at the meeting, a detailed explanation of logistics and supply chain security was given, including the status of local logistics infrastructure in africa, transportation cost structure, connection efficiency of various links in the supply chain, and how to deal with possible risks of logistics disruptions.

finally, the conference gave a detailed explanation of the organizational structure, financial and tax considerations of overseas enterprises. in terms of organizational structure, it carefully analyzed how to build a flat and efficient organizational model that adapts to the african market; in terms of financial and tax considerations, it deeply interpreted the tax policies, preferential measures, foreign exchange management regulations of african countries, and how to conduct reasonable financial planning to achieve cost control and maximize profits.

the conference was a huge success with the careful preparation and active participation of all parties, and received unanimous praise. representatives of participating companies said that through this conference, they had a clearer and more comprehensive understanding of the african market, and many confusions they encountered in the process of going overseas were inspired and answered here, and they also had a clearer plan for the future development direction of the company.