trade-in is being stepped up to revitalize the auto market
2024-09-21
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in the first half of this year, the policy of "trading old for new" in automobiles has stirred up the market. during the "golden september and silver october", the policy continues to be strengthened. "trading old for new" benefits both enterprises and the people, allowing more and more consumers to feel the benefits of "real money", and consumer confidence has been further boosted.
on september 14, mr. wang, who lives in the high-tech zone, found at the liupanshui tongyuan honda 4s store that he could get a 10,000 yuan discount on an old-for-new campaign for a fuel vehicle that was about to be scrapped, and a 5,000 yuan subsidy for buying a new energy vehicle. combined with manufacturer discounts, a car could get a discount of 40,000 yuan.
at liupanshui tongyuan automobile culture square, a car collection specialist is inspecting the car.
this is a microcosm of liupanshui consumers' participation in the old-for-new subsidy policy. recently, liupanshui's old-for-new consumer goods policy has been continuously optimized and expanded.
from september 1 to september 30, liupanshui will issue special automobile consumption coupons in the city on the basis of the national automobile trade-in and provincial wine and car activities, with a maximum of 4,000 yuan in consumption coupons available;
from september 7 to december 31, guizhou province stepped up its efforts to support the replacement of old cars with new ones and raised the subsidy standards. on the one hand, for eligible car scrapping and renewal, the subsidy standards will be increased from the previous 10,000 yuan for the purchase of new energy passenger cars and 7,000 yuan for the purchase of fuel passenger cars to 20,000 yuan and 15,000 yuan respectively. at the same time, for consumers who have already received subsidies since april 24, 2024, the difference will be made up according to the new standards. on the other hand, the scope of support will be broadened to cover the scrapping and replacement of passenger cars, the replacement of old electric bicycles, the scrapping and renewal of old operating trucks, the scrapping and renewal of old city buses, and the renewal of power batteries for new energy city buses.
in the aito wenjie liupanshui tongyuan user center exhibition hall, customers are inquiring about new cars.
in liupanshui, with the momentum of "old for new", the automobile market has ushered in a wave of "new" craze.
on september 13, the reporter walked into the aito wenjie liupanshui tongyuan user center exhibition hall, where different models of vehicles were displayed. the stylish appearance attracted many people to try out and ask prices. "i have always wanted to replace my fuel car with a new energy car!" customer mr. li took a fancy to the wenjie m7. while test driving, he said: "i came here to see the car today, mainly because i saw that the government is promoting consumption, with a maximum subsidy of 16,000 yuan. it feels very affordable, and i want to decide on the car today."
liu ya, marketing manager of wenjie auto liupanshui tongyuan store, said: "in combination with government policies, our brand has also given great discounts on the purchase of different models. taking the m7 ultra version as an example, you can save nearly 50,000 yuan after purchasing it. the brand gives 32,000 yuan of car purchase rights for the m7 ultra version, including 12,000 yuan of exterior and interior options, 20,000 yuan of smart driving subsidies, and the brand also gives away an electric foot pedal worth 6,800 yuan, and some small gifts."
in the aito wenjie liupanshui tongyuan user center exhibition hall, customers are inquiring about new cars.
in addition, some car companies have launched customized replacement services to provide consumers with a more convenient and efficient car replacement experience, further stimulating consumers' enthusiasm for car purchases. the person in charge of liupanshui hengxin star mercedes-benz 4s store said: "since the country issued the car trade-in policy, the number of customers in the store has increased significantly. we also responded immediately and implemented a one-stop trade-in service so that customers can really benefit from the policy."
according to the person in charge of liupanshui hengxin star mercedes-benz 4s store, in early september, mercedes-benz launched a three-year "zero interest" and "zero down payment" car purchase plan for imported models. stimulated by such favorable policies, the number of car consultations at liupanshui hengxin star mercedes-benz 4s store in september increased by 300% month-on-month.
"i use all my cash to buy financial products and earn interest. i don't want to use it at will, so i've been waiting and watching." recently, ms. zhang, who lives in zhongshan district, told reporters about her mental journey of "trading her old car for a new one."
customers are looking at cars in the liupanshui hengxin star mercedes-benz 4s store.
ms. zhang has always wanted to replace the suv she bought seven years ago with a sedan, but she didn't want to use her financial management funds. when she learned about mercedes-benz's "zero down payment" plan for car purchases, she immediately contacted the salesperson and, under his recommendation, chose the "zero down payment" auto loan service provided by mercedes-benz financial and successfully purchased a car of her dreams. ms. zhang told reporters that the "zero down payment" product for car purchases met her current financial needs and the overall service experience was very smooth.
"currently, we have seven models that can enjoy the 'zero down payment' policy, and two imported models enjoy the 'zero interest rate' policy. at the same time, old customers who repurchase can enjoy insurance subsidies of up to 20,000 yuan and other benefits." the person in charge of liupanshui hengxin star mercedes-benz 4s store introduced to reporters.
guizhou daily tianyan news reporter gui rong
editor: xie yongyong
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