first online! suning takes over shanghai's home appliance replacement subsidy, saving up to 16,000 yuan per person
2024-09-21
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on september 19, suning.com officially announced that it was the first to launch the "shanghai home appliances replacement subsidy online venue", where both old home appliances for replacement and direct purchase of new appliances can enjoy government subsidies. the maximum subsidy per person per category of product is 2,000 yuan, and the maximum subsidy for eight categories of products can reach 16,000 yuan.
as the first online platform for shanghai’s national subsidies, starting today, consumers can click on special events on the “suning.com app” or search for “shanghai trade-in” to enter the subsidy venue, and select products with the “government subsidy” logo to purchase new ones directly.
previously, when the shanghai home appliance replacement subsidy campaign was launched, suning.com took the lead and covered all offline stores in the city. "on the first weekend of the subsidy campaign, the overall sales of suning.com's shanghai stores increased by 415.4% year-on-year, and a considerable number of orders had a customer unit price of hundreds of thousands of yuan!" he xiaowei, general manager of suning.com shanghai, said that after suning.com became the first online platform for shanghai's national subsidy, consumers can enjoy subsidy discounts at suning.com both online and offline.
"as long as the mobile app is positioned as a consumer in the shanghai area, you can open the 'suning.com app' to participate in this shanghai home appliance replacement subsidy activity online." he xiaowei introduced that suning.com has set up an app policy subsidy pop-up window for consumers in shanghai, making it easier for consumers to find the entrance. consumers can receive the subsidy qualification package through the relevant payment port cloud, including 16 coupons such as first-level and second-level energy efficiency, and submit the order payment for verification after purchasing at suning.com. "the 'shanghai home appliance replacement subsidy online venue' we built not only simplifies the process of participating in the event for consumers, but also provides some best-selling and explosive models of leading home appliance brands for consumers to choose from." he xiaowei said.
it is understood that a haier large-capacity double-door refrigerator with a market price of 3,999 yuan was sold for 2,320 yuan, less than 40% off, at suning.com's "shanghai home appliance replacement subsidy online venue" after using government subsidies. a siemens best-selling washer-dryer with a market price of 5,290 yuan was sold for 3,519 yuan after the shanghai government subsidy, saving consumers nearly 1,800 yuan.
taking the opportunity of participating in the shanghai home appliance replacement subsidy activity online and offline, suning.com has also increased its resource investment in stocking, services, and subsidies. for consumers, when purchasing green smart home appliances in the "shanghai home appliance replacement subsidy online venue" of the suning.com app and any suning.com store, they can not only enjoy the government's subsidy of up to 20%, but also enjoy additional discounts such as suning subsidies, factory discounts, old machine subsidies, and bank subsidies. at the same time, consumers can also search for user group purchases on the official douyin account of shanghai suning.com to grab large-value home appliance vouchers and add discounts.
at present, as a designated home appliance retailer for government subsidies, suning.com has taken the lead in participating in government subsidy activities for old-for-new products in provinces such as shanghai, jiangsu, hubei, chongqing, beijing, shenzhen, sichuan, guangdong, yunnan, tianjin, qinghai, ningxia, gansu, hainan, shandong, hunan, heilongjiang, guangxi, liaoning, guizhou, zhejiang, anhui, henan, shanxi, hebei, fujian, jiangxi, shanxi, xinjiang, and inner mongolia, and has added multiple discounts and upgraded the "five free and four unlimited" service to save consumers money and worry. it is reported that during the mid-autumn festival, suning.com's store traffic nationwide increased by 244%, and old-for-new sales increased by 148%. the national day holiday is expected to usher in a new round of home appliance replacement boom.
