news

young people give themselves the identities they need when they go out.

at work, i reply "received" using my nickname, and when i get home, i surf the internet using my fake nickname.

however, among the many aliases, the one that seems to be the most "difficult to deal with" must be the food delivery software id name.

when it comes to naming food delivery apps, there is a natural gap between men and women. even people who spend every day with a girl find it difficult to guess the name of her food delivery apps.

"i helped a female colleague get coffee. the name on the takeaway receipt was heilong (mr.). i called to confirm again and again, and it turned out to be him."

i don’t know when it started, but “a tough takeout name” has gradually become a common rule for young girls to name their takeout apps.

the name of the takeaway order is both public and private. normally, only the user, the store and the delivery man can see it. but if you glance at the name on the receipt next to it when picking up the takeaway, you will inevitably be shocked.

in the chat page of the food delivery app, the delivery man politely replied, "brother, i have put the meal on the shelf for you."

a few minutes later, the person who comes to pick up the takeaway may be a jumping young girl.

01

takeaway food is not a good idea

zhang, born in 1995, is a long-time solitary person. she told us: “i use a name that is not easy to mess with, probably because i am usually too easy to mess with.”

"my community is a tower block, and there are three gates from the community gate to my home. you need to swipe your card to get on and off the elevator. sometimes the delivery man can't come up, so i can only call to communicate. after confirming that he has entered the elevator, i will help him press the elevator button to pick up the food from upstairs.

last year, there was an incident where the delivery man dropped the meal on the first floor. i called to communicate, and the other party clearly stated that he could not deliver the meal. i wanted to continue arguing, but the call was hung up.

because of the special structure of the community, i am often yelled at when i order takeout. living alone, i dare not complain or argue and can only sulk on my own.

later, i changed my name to "brother dao" by imitating the internet, pretending to be very cold and not easy to mess with. my relationship with the delivery guy became much better. with my original name as my profile picture, i felt embarrassed to rush him when delivering food, and he often read my messages without replying. after disguising myself as a middle-aged man, communication became very efficient. "

lao zhang’s experience is not an isolated case. there are many similar posts from girls asking for help on the internet.

everyone expressed their opinions in the comment section, and some people specifically shared male profile pictures that looked fierce.

some people enthusiastically share their communication skills.

according to lao zhang, this method is effective in the initial stage, but it cannot completely solve the problem. it will be exposed over time. after all, no big brother would order milk tea, fried chicken, or spicy hot pot as a midnight snack.

02

how to come up with a takeout alias?

through observation, we have summarized some naming rules:

among the many characters, middle-aged men are the most common image, most of whom are ruthless people who look "not easy to mess with" at first glance.

usually, the image is of a fierce and intimidating look.

for example, action star ma dong-seok, ufc fighter li jingliang, and the bald brother with sunglasses are all common options.

after changing to a profile picture that conveys a sense of security, the next step is to imitate the nickname of a middle-aged man.

xxx fitness coach, aaa cement sales, hardware sales...

lizhi, a girl born in the 2000s, told us: "in the past few years, i have used many takeaway aliases, such as borderless traveler, snow wolf warrior, and asian boxing champion. as a result, the delivery guys in the neighborhood now often say "brother long, your food is here" with a smile when they knock on the door."

as more and more people use pseudonyms, the naming method has evolved to the next level.

someone posted: in real life, middle-aged men really use mountain scenery as their profile pictures. using a too fierce profile picture will only make the situation worse.

tuzi, a girl born in the 2000s, shared her experience of using a pseudonym with us: "the profile picture of a middle-aged man is too easy to be seen through, so i extended my idea to disguise myself as a male college student, using the profile pictures of handsome anime guys and football stars, which makes me look more like a real person."

some netizens are good at reverse thinking and use the system's built-in garbled nickname "hidden in the city".

some people simply use photos of male family members as their profile pictures.

similar collective pseudonym phenomena occur not only in the food delivery and express delivery industries.many young people will use aliases when traveling in a group because they don't want their lives to be disturbed. when they are away from home, their identities and jobs are all made up.

a few years ago, momo, the pink dinosaur on social media, put on a public vest on social software to avoid revealing her real identity.

today, on the food delivery and express delivery platforms, everyone has transformed themselves into brother dragon and brother tiger, using their fierce personas in the hope of resolving conflicts and protecting themselves.

03

why do we have to use a pseudonym when ordering takeout?

there are greater hidden concerns behind this way of naming.

tuzi told us: "this is a self-protection measure taken by women living alone, most of the time to protect themselves while reasonably defending their consumer rights. using male pseudonyms when shopping online and ordering takeout may alert potential criminals, thereby reducing the risk of being harmed."

manually changing the name to hide behind a fierce persona can be seen as a relatively simple method.

data shows that female users aged 25-45 account for a relatively high proportion of takeout users, among which female users aged 18-30 in changsha account for as high as 53%.

another set of data shows that there are currently more than 77 million adults living alone in china. the "single economy" has made eating alone the main way of dining, and unmarried young people living alone happen to be the main consumers of takeout, accounting for as high as 44.6%.

online, real names may bring unnecessary risks, and people often need to choose a public identity. therefore, young women begin to use male pseudonyms to avoid exposing their true identities and reduce potential troubles.

rabbit added that this method was a helpless move.

"i once ordered takeaway from a place close to my home, which was several hundred meters away. it took almost an hour to be delivered. when i went downstairs to get it, i muttered to myself that i could have finished the meal in this time. as a result, the delivery man snatched the takeaway from me and said, 'then don't eat it.'"

"i felt very powerless at the time, a feeling that is unique to girls living alone. i have no family or male friends around me. i was worried that someone would come to my house if i gave a bad review on the app. i don't know my neighbors and i don't have any pets, so i thought of using this method to protect myself."

"although i know that it has limited effects, it can be regarded as a form of 'self-comfort and self-protection'. this kind of pseudonym behavior is difficult to detect in men's lives, but it does exist."

"in order to protect personal information and privacy, i have gradually learned to use markers and lighters to alter receipts in recent years."

"i started to give different names to different platforms. for example, if i placed an order on the meituan platform, i would be called ms. a, and if i placed an order on the ele.me platform, i would be called ms. b. this way, we can know where our information was leaked from."

rabbit believes that these actions may not fundamentally solve the problem, but using a male pseudonym does increase his courage in facing potential dangers to a certain extent.

a true sense of security needs to be created through the joint efforts of society, platforms, personal prevention measures and many other aspects.