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source: cctv agriculture and rural affairs

the rice is fragrant in the golden autumn, and the scenery is beautiful. the seventh china farmers' harvest festival is coming, and a grand event to celebrate the harvest is also coming as scheduled. the 2024 china farmers' harvest festival gala of china central radio and television has entered the countdown stage. what creative designs will this year's gala have? what are the unique features? now we will take you behind the scenes of the gala and unlock the highlights in advance.

the stage is set up on a village pond

a new landscape of cultural tourism

the main venue of the 2024 cctv fengwan gala will be held in xiantao city, hubei province. it is located in the hinterland of the jianghan plain, with rich soil and water. it is known as the "pearl of the jianghan river in central hubei" and is a famous "land of fish and rice". the main stage is located in xianfeng village, "china's no. 1 eel farming village". the creative team took local conditions into consideration and cleverly built the main stage on a pond beside the village. a long corridor walkway was built on both sides in the shape of lotus leaves. in addition to the stage, it is also a small activity square. the stage is surrounded by greenery. behind the director's desk are large-scale water tanks for the eel breeding base, which is unique.

wu erchuan, the on-site executive director, introduced that the specially designed "harvest gate" behind the stage makes the stage more ceremonial; the ingenious "cube" installation on the stage will be transformed into symbols such as "window of the countryside", "eye of time and space" and "double festival gift box", welcoming the chinese farmers' harvest festival, warmly celebrating the 75th anniversary of the founding of the people's republic of china, and sending harvest wishes and double festival blessings to the audience.

zhang peng, the chief director of the fengwan gala, revealed that this year's gala will retain the main stage scene for the first time, making it a permanent local landmark and a cultural and tourism check-in spot for the gala brand of the central radio and television station. this water stage not only adds a unique landscape to the pioneer village, but also provides an additional venue for villagers to carry out activities, and also allows the hope and joy of the harvest to be passed on and continued here, starting a new round of hard work and harvest in the cycle of spring and autumn.

art and technological innovation

playing a fusion symphony

the stage and the field scene are integrated，joyful harmony。adhering to the original intention of "real people, real events, real feelings, real scenes, real experiences", the creative team tried to break through the traditional "sound, light and electricity" evening party combination, and used a lot of film and television shooting throughout the whole process, naturally integrating the program into the real rural production and life, and the hot harvest scene. singers such as liu yuanyuan, wulan tuya, liu dacheng, and the farmers' band will bring different real-life performances.

from the delicious seafood on the banks of the yangtze and han rivers at the main venue, to the magnificent terraced fields at the special venue of youyang, chongqing, from the scene where farmers sweated to harvest, to the long table banquets set up by villagers to celebrate. fengwan's camera goes deep into the fields to capture the most simple and vivid moments of labor and life. the audience will see the innovative features of the 30,000-acre "youyang 800" cloud rice industry; feel the vivid display of modern agriculture with 22,000 acres of soybean and corn strip compound planting, and witness the successful practice of the entire industry chain from field to table of science and technology to promote agriculture and green development.

intangible cultural heritage "hand in hand",compose a new rural rhythm among mountains and rivers。farmer talents are the protagonists of the annual "china farmers' harvest festival gala". chief director zhang peng revealed that during the program planning and screening, more than 60% of the programs are original to this gala, and more than 80% of the gala guests are farmer performers and ordinary "three rural" workers from all over the country.

in creative programs such as "happy market" and "harvest closing call", authentic intangible cultural heritages such as iron flower, diabolo, balancing jars, sichuan opera face-changing, and puppet fire-breathing will be presented one by one, and modern popular elements such as rap and robotic dance will also be refreshing. when the face-changing art that the audience loves meets puppetry, and when the light dance of the bamboo float and the spectacular and shocking iron flower join hands, it is not only a "hand-in-hand" between intangible cultural heritages, but also an innovative inheritance of traditional culture by the evening party.

“earth" and "starry sky"blend,technology empowermentlocal culture communication。this year's harvest evening will also combine new technologies such as ai and new forms such as vertical screen short dramas in the filming process, focusing on the countryside while also bringing the audience an immersive viewing experience full of technology. in addition, with "one timeline" from morning to night and "a batch of down-to-earth" content throughout the show, it will create a harvest culture feast of "appreciating the new village scenery in the morning and evening, feeling the new atmosphere of urban-rural integration, gathering new farmers from all over the world, and presenting a new and unique picture".

showing the new "abundant" scene

focus on new farmers' new practices

with the earth as the stage and the harvest as the background, the cctv harvest evening gala, as an annual large-scale special evening party, has always adhered to the original intention and characteristics of "paying attention to farmers' stories and listening to farmers' voices". behind the wonderful performances, there are more vivid stories of struggling on the front line of rural revitalization. on the main stage, seven "harvest gift givers" brought farmers' paintings with local characteristics. these handmade paintings with wheat straw and millet as materials carry the charm of local culture. the rice "unmanned farm", intelligent operation of agricultural machinery, "rural disney" and other modern agricultural production and rural cultural tourism development scenes in the paintings are also a true portrayal of the prosperous rural industry and livable and suitable for business.

there are many new farmers in this year's harvest evening. among them are builders of "china's beautiful leisure villages", participants of the "ecological farmers alliance", and practitioners of "science and technology yards" in various places. these innovative forces, full of enthusiasm and daring to think and act, are jointly drawing a new chapter in the comprehensive revitalization of rural areas in their respective fields.

the rivers are fertile, and the world is safe. the 2024 cctv harvest festival gala will focus on the national harvest weather and the "three rural issues" practice stories, showing a vivid picture of learning and applying the experience of the "100 million project" and promoting the comprehensive revitalization of rural areas. on the evening of september 22, during prime time, cctv-1, the agricultural and rural channel (cctv-17), cctv video client, cctv.com, and cctv audio and video client will broadcast the 2024 "china farmers' harvest festival gala". stay tuned!