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shenzhen news network, september 20, 2024 (shenzhen special zone daily reporter zou yuan) good policies, strong consumption, and a thriving market. on september 5, the "implementation plan for shenzhen's ultra-long-term special treasury bond funds to support the replacement of old consumer goods" was officially issued, which increased support for automobile scrapping and replacement, increased the subsidy amount, and relaxed the replacement threshold, stimulating market vitality.

"in the past half month, the number of consumers who came to see cars and test drive cars has increased significantly compared to before." recently, the reporter visited several business districts in shenzhen where car sales stores are concentrated. many sales staff told the reporter: "the doubled subsidy has further released the replacement demand in the existing market. coupled with the preferential policies of the car companies themselves, it has made a good start for the 'golden september and silver october'."

policies continue to strengthen

subsidies doubled to boost the auto market

since may this year, shenzhen has launched the first round of consumer goods purchase subsidies, subsidizing 27,000 cars and benefiting more than 300,000 consumers. in this implementation plan to strengthen support for the old-for-new exchange of consumer goods, the subsidy standard has been greatly increased, from the original 7,000 yuan and 10,000 yuan to 15,000 yuan and 20,000 yuan respectively; the subsidy standard for car replacement and renewal has been increased from the original maximum of 8,000 yuan to 16,000 yuan, and the total amount of supporting funds has reached 1.1 billion yuan.

"the new policy is very powerful. many consumers who come to see the car have replacement needs. we also use the latest old-for-new policy to attract customers." during the interview, the person in charge of a new energy vehicle sales store told reporters that since the implementation of the new subsidy policy, the store's customer flow has increased significantly. "this week, the store's sales exceeded 100 units, and on the mid-autumn festival, the single store received orders for more than 20 units."

"i came here specifically to inquire about the subsidy for replacing old cars with new ones." at the byd 4s store in bagualing, ms. mo, a citizen who was buying a car, told reporters that she has been driving a fuel car for seven or eight years and has always wanted to replace it with a new energy car. "take advantage of this wave of discounts and make an order today."

according to the data, from september 6 to 17, the number of applications for automobile replacement subsidies reached 4,700, with a subsidy amount of 63.5 million yuan and sales exceeding 1.28 billion yuan. wei fulei, director of the finance, taxation, trade and industrial development research center of the china (shenzhen) comprehensive development research institute, pointed out that the current automobile stock market is large, and the demand for scrapping and replacement has always existed. measures to promote consumption will advance purchase decisions and boost the confidence of enterprises and consumer markets. "in fact, promoting consumption is only an entry point. by replacing the stock, it provides a larger market for the production side and promotes the development of the entire automobile industry."

car companies responded

multiple subsidies for buying a car are more favorable

during visits to car sales stores, the "enhanced" car trade-in subsidy policy attracted many citizens to come for consultation. on the other hand, car companies, in response to current consumer needs, have further increased preferential policies based on government subsidies and launched a series of new marketing measures.

"all nio models on sale are participating in the old-for-new subsidy in shenzhen. at the same time, we have recently launched a number of preferential benefits, such as an optional fund of up to 20,000 yuan for car purchases." the person in charge of nio's shenzhen marketing department told reporters that since the announcement of the old-for-new policy, while increasing publicity in various online and offline channels, nio has also launched free second-hand car replacement evaluation services according to time periods and scenarios, and the store orders have also increased significantly, which is a good start for the "golden september and silver october".

in a business district in luohu, the avita 11, a joint venture between changan automobile, huawei and catl, is priced from 300,800 yuan. from september 5, while participating in the shenzhen trade-in subsidy, it has also launched a preferential policy of 5,000 yuan off 10,000 yuan, for an overall car purchase discount of 22,000 yuan. byd has also launched the "new drive, new price" replacement season event. the 2025 han dm-i, which has just been launched, is priced at 165,800 yuan. in addition to enjoying a 13,000 yuan government trade-in subsidy, if the old car is a byd car of the same brand, an additional 8,000 yuan replacement subsidy can be obtained.

industry insiders said that the policy's pulling effect will gradually become apparent. at present, the automobile consumer market is gradually entering a stock market. automakers should fully consider the characteristics of market changes, seize consumer trends in technology, energy consumption, intelligent driving, etc., further enhance consumer confidence, and give consumers the motivation to replace.

superimposed package discounts

further stimulate market consumption vitality

as the national day holiday approaches, after the mid-autumn festival fuels the "golden september", the "silver october" automobile consumer market is expected to continue to increase its momentum, continue to fuel the "golden september and silver october" automobile sales peak season, and further stimulate market consumption vitality.

the reporter learned that the 2024 shenzhen international auto show will open at the shenzhen convention and exhibition center (futian) from october 1 to 5. as the last large-scale indoor auto show in shenzhen this year, it brings together nearly 100 well-known automobile brands in the world, including the latest masterpieces of luxury brands, the latest technological achievements of new energy vehicles and upgraded products of traditional fuel vehicles. the exhibition specifications are higher and the subsidies are greater.

in addition, shenzhen will also hold automobile consumption festivals in various districts at the same time, encouraging automobile manufacturers, brands, dealers, financial institutions, etc. to add supporting discounts for old-for-new exchanges. it will improve the recycling and dismantling system of "car owners-recycling outlets-dismantling companies-resource comprehensive utilization companies" to help consumers "get rid of old cars more easily and be more willing to replace new ones."

since the launch of the car trade-in campaign this year, the policy has been gradually implemented and has achieved remarkable results. in the first half of 2024, shenzhen's car sales volume was 204,570 units, a year-on-year increase of 2.4%. among them, fuel vehicles were 72,078 units, a year-on-year decrease of -34.85%; new energy vehicles were 132,492 units, a year-on-year increase of 20.75%.

in fact, the "trade-in" of cars is not a simple "replacement", but a transformation and upgrading of car consumption and the auto industry. in the first half of this year, shenzhen has promoted a total of 109,000 new energy vehicles, and the penetration rate of new cars has increased to 72.6%. the penetration rate of new cars in june reached 77.4%, which means that about 77 out of every 100 newly registered cars in shenzhen are new energy vehicles, a record high in a single month.