2024 textile and clothing brand development conference opens in changshu
2024-09-20
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on september 20, the 2024 textile and apparel brand development conference was held in changshu. standing at the forefront of the digital economy, this conference started from changshu, the "jiangnan blessed land", with brand momentum as the core and technological innovation as the driving force, to build a multi-dimensional pattern of dual exhibitions and joint efforts, highlighting transformation and upgrading and innovation-driven, keeping pace with the times, keeping pace with fashion, and walking with the industry, and promoting the high-quality development of changshu's textile and garment industry with the comprehensive joint efforts of digitalization, intelligence, greening and innovation.
relying on the mature industrial chain advantages of changshu textile and garment, this event innovatively created a one-city dual-exhibition model, and held two core professional exhibitions, changshu textile and garment new force brand exhibition and textile and garment intelligent manufacturing exhibition, at the same time, providing the textile and garment industry with a professional exhibition and trade platform to showcase innovative achievements, connect industrial chains, and empower the ecological system, promote technical exchanges and trade cooperation among industry fields, and enhance collaborative innovation and high-quality development of the industrial chain.
the changshu textile and apparel new power brand exhibition, combined with emerging technologies such as aigc and 3d design, has set up five chapters of "integration, co-existence, creation", covering ai smart manufacturing enterprises, new retail live broadcast brands, new quality men's wear brands, new chinese women's wear brands, new fashion sports brands and other display categories, creating a new ecological fashion brand exhibition hall. the exhibition is based on the diversified innovation frontier of fashion brands, focusing on the deep industrial ecology, gathering all-round top resources, exploring the new direction of the industry's new quality development, and promoting the deep integration and development of the industry's real economy and digital economy.
as an important domestic clothing industry base exhibition, the textile and apparel intelligent manufacturing exhibition, with the theme of "empowering upgrading and intelligent manufacturing for the future", is market-oriented and has created a one-stop procurement platform for the textile and apparel supply chain. the exhibition exhibits cover five major sectors: automated sewing, clothing printing, embroidery equipment, intelligent factories, and smart fabrics. it fully displays new equipment and technologies for clothing intelligent manufacturing, strives to connect the upstream and downstream clothing industry chain resources, effectively integrates multiple resources in the industry, and promotes the transformation and development of the clothing industry towards intelligence, digitalization, informatization, and flexibility, and accelerates the "intelligent transformation" and "digital transformation" of the textile and clothing industry.
at the meeting, yu wei, secretary of the changshu municipal party committee, delivered a speech. gao dekang, chairman of the textile and garment chamber of commerce of the all-china federation of industry and commerce, chairman and president of bosideng international holdings co., ltd., and xia lingmin, secretary-general of the china textile and apparel federation, gave keynote speeches, providing wise guidance for the development of the textile and garment industry.
the conference officially released the "2024 world textile and apparel brand strength evaluation results". taking the opportunity of the conference, the china trademark association jointly carried out the construction of "key cities of the well-known trademark brand plan" with changshu city, which will promote the formation of a brand economy model driven by well-known trademarks, enterprise growth, regional development, and industrial upgrading, and promote the transformation of urban products into urban brands, making changshu a brand city with wide radiation, strong aggregation, and high reputation.
as a well-known clothing brand, bosideng shines a unique light in the down jacket market in china and even the world. as a leading enterprise in china's down jacket industry, bosideng has always focused on the design, research and development and production of down jackets, and has won wide acclaim from domestic and foreign consumers for its excellent quality, fashionable design and outstanding market performance. at this conference, bosideng presented a wonderful brand launch show, demonstrating the power of chinese fashion and chinese brands.
in addition, during the conference, many activities will be held, including the 2024 china clothing growth brand conference and suzhou "1030" clothing and home textile industry chain salon, the 2024 "changshu cup" trendy clothing combination design competition finals and award ceremony, the 2024 changshu clothing city autumn and winter clothing "hundred groups and thousands of people" procurement season, and the 2024 autumn and winter clothing e-commerce new product launch conference and job fair. these will deeply link industry resources, seize the advantages of brand enhancement, continuously empower the digital economy, and help the integrated development of the textile and clothing industry innovation cluster.
at the same time, changshu's textile and garment industry insists on promoting industrial innovation with scientific and technological innovation, actively integrating into the development of the digital economy industry, cultivating a new industrial digital ecology, and relying on the "industrial brain" built with modern information technologies such as artificial intelligence, industrial internet, and big data, especially the application of aigc, intelligent design, and intelligent manufacturing, to achieve full coverage of "smart transformation, digital transformation, and networking", continuously enhance the core competitiveness of the industry and the modernization of the industrial chain, and promote the high-quality development of the textile and garment industry to continuously achieve new results.
(china daily jiangsu reporter cang wei)
source: china daily
