the wholesale price has fallen below the issue price, and scalpers have stopped buying back longmao! moutai prices are "falling continuously"
2024-09-20
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after the sluggish mid-autumn festival peak season, moutai prices have entered a downward channel again. today (september 20), many scalpers in beijing told the first financial reporter that they no longer buy the year of the dragon moutai, saying that its wholesale price has fallen below the launch price (2,499 yuan/bottle), and wine merchants are worried about the subsequent price trend of moutai.
the reporter noticed that on september 19, some netizens complained that the dragon year maotai they won on the imoutai app was rejected by scalpers. today, the first financial reporter learned from several scalpers that since the wholesale price of longmao has fallen below 2,500 yuan per bottle, falling below the launch price, they have to suspend the recycling of longmao.
on january 7, 2024, the year of the dragon maotai was officially launched on the imoutai app, with a selling price of 2,499 yuan per bottle. at the beginning of its launch, longmao was once hyped up by the market, and the selling price was raised to 6,000 yuan per bottle, but by may and june, the price of longmao had fallen below 3,000 yuan per bottle, and in mid-august it fell to around 2,800 yuan per bottle.
today, jiangsu wine merchants told the first financial news that the biggest impact is currently on scalpers, and there are quite a few people who have made reservations for longmao on imoutai recently. at present, the market has shipped a lot of moutai products, including longmao, but the demand is insufficient and the wait-and-see sentiment is strong, which has led to a continuous decline in the overall market price of moutai, and scalpers are not profitable. in the long run, the price trend of moutai is not optimistic.
independent wine industry commentator xiao zhuqing told china business news that changes in moutai's market prices are mainly affected by changes in the market and economic environment. currently, the recycling prices of shede, guojiao 1573 and wuliangye are also sluggish, and scalpers have even begun to refuse to accept cultural and creative products from all wineries.
the reporter saw on third-party private quotation platforms such as today's wine price that on september 20, the wholesale price of the original box of 2024 feitian moutai was 2,470 yuan/bottle, which has fallen below the 2,500 yuan mark, and has declined again compared with last week, continuing to approach the price of loose bottle feitian moutai, which is 2,365 yuan/bottle, the same as last week.
it is worth noting that the consumption of alcoholic beverages during the peak season of mid-autumn festival this year is too quiet, and the price of moutai has fallen during the peak season, which has made the industry worried about the outlook of the alcoholic beverage market at the end of the year. jinan wine merchant sheng mintai told the first financial reporter that judging from the market situation during the mid-autumn festival, the demand for corporate group purchases has obviously decreased. it is expected that the demand for liquor will still be relatively sluggish from the national day to the spring festival this year, and the specific situation needs to be further observed.
(this article comes from china business network)
