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after more than a decade of rapid development, the electric vehicle industry has entered the stock market from the incremental market, and the internal competition in the industry is becoming increasingly intensified. in order to stand out from the fierce competition, car companies have accelerated the pace of transformation and upgrading, and turned their attention to intelligent upgrading. as a "new force in car manufacturing", ninebot adheres to the strategic positioning of "intelligent, high-end, and young", and has launched a number of ninebot electric vehicle products that are deeply favored by consumers. so, how is the market performance of this up-and-coming star? what is its confidence in "arm wrestling" with traditional electric vehicle brands?

ninebot's electric vehicle growth hit a new high in the first half of the year, with 1 million units produced in just four months

as the "replacement wave" driven by the new national standard policy slowly comes to an end and the consumer groups in the sinking market decrease, the growth of the domestic electric vehicle industry is gradually reaching its peak, and "volume" has become a common feeling among industry insiders. despite facing multiple pressures and challenges, ninebot has still delivered a brilliant report card in the past two years.

after ninebot achieved sales of 1.4715 million smart electric two-wheelers in 2023, the company's smart electric two-wheelers achieved sustained high growth in the first half of this year, with product sales in china reaching 1.1984 million units, a year-on-year increase of 123.18%, driving sales revenue in china to 3.335 billion yuan, a year-on-year increase of 119.12%. according to the "2024 china two-wheeled electric vehicle industry research" report released by iresearch and master lu, ninebot ranked first in annual transaction volume on jd.com and tmall for two consecutive years; it is in the leading position in the high-end and ultra-high-end offline vehicle market with a price of more than 4,000 yuan and even more than 7,000 yuan. on june 30 this year, ninebot announced that its cumulative domestic shipments reached 4 million units. from 3 million to 4 million, ninebot took only 4 months to successfully refresh the growth rate record of the domestic electric vehicle industry.

as a new brand, ninebot continues to lead the online and offline markets, which is inseparable from its outstanding performance in intelligence. the report "research on china's two-wheeled electric vehicle industry in 2024" shows that ninebot's overall intelligence level in 2023 is 75.8% higher than the average level, far ahead of traditional brands such as yadea and aima.

reshaping the intelligent use experience of electric vehicles with profound technical accumulation

it took ninebot less than four years to enter the electric vehicle industry and become a leading brand in the high-end market. the reason for this is its unique technological advantages.

as of the first half of 2023, ninebot has obtained more than 4,300 global intellectual property rights and participated in the formulation of more than 70 international/national industry standards, including 9 international standards such as iso and iec, 5 foreign/regional standards, 19 national standards, and 6 industry standards, covering multiple technical fields such as electric bicycles, electric balance bikes, electric scooters, batteries, and service robots, filling many industry gaps. as an electric two-wheeler brand under ninebot, ninebot electric will also reuse related innovative technologies in its electric two-wheeler category.

with scientific research strength as its foundation, ninebot has launched a number of highly anticipated intelligent electric vehicle products, from hardware innovation to meticulously crafted intelligent systems, such as the electric dark horse orion d series, the flagship electric motorcycle e300p with excellent performance, and the innovative design language of the thinker c series. take the new product ninebot mz mix launched this year as an example. it not only has outstanding performance in intelligence, but also stands the test of appearance and performance, and can be called the "hexagonal warrior" in the electric vehicle industry.

mz mix adopts a mecha sports style design, with a fashionable and avant-garde appearance. it is equipped with ninebot's self-developed rideylong long-range system, and has super-large space and high-carbon steel frame and other cross-level configurations. in terms of intelligent configuration, it is not only equipped with six full-scene intelligent riding aids such as seat cushion sensing, side support sensing, and automatic locking, but also equipped with triple positioning intelligent anti-theft, mobile alarm, and dumping reminder, which greatly improves riding safety and item safety. in addition, users can also check the vehicle status, battery power and vehicle location at any time through the ninebot travel mobile app, and remotely control the vehicle. whether it is appearance design, performance or intelligent configuration, it meets the expectations of the new middle class and young people for electric vehicles.

the intelligence of ninebot is not only reflected in its products, but also in its r&d workshops and production centers. ninebot's intelligence level exceeds 95%. its intelligent production line not only greatly reduces the assembly error rate, but also realizes efficient product traceability. it is understood that the factory can produce one intelligent electric two-wheeler every 36 seconds.

as the incremental demand of the electric vehicle industry has almost reached its peak, a "high-end game" has already begun without the smoke of gunpowder. as a "seed player" that cannot be ignored in this battle, ninebot has a deep foundation in scientific and technological research and development, as well as a highly intelligent production line, which has brought consumers the industry's first-class and leading intelligent use experience. i believe that in the future, ninebot will continue to uphold the user-centric values, continue to deepen technological innovation, continuously improve the level of product intelligence, and write a new chapter in intelligent travel.