zhuhai enterprise selected as a new model for brand overseas expansion into amazon sailor program
2024-09-20
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recently, xiwen innovation technology (zhuhai) co., ltd., a subsidiary of zhuhai quyin technology co., ltd., was successfully selected into amazon's "sailor program" project and became amazon's official brand overseas model.
"sailor project" is a series of short video projects launched by amazon. since 2021, it has visited 5 countries and 20 cities, telling the brand stories of 19 outstanding amazon sellers with their own characteristics. it aims to focus on the overseas stories of chinese brand sellers, and through the real record of the development process of chinese brands in overseas markets, show their challenges and growth in the process of globalization.
the launch of the "sailor plan" reflects the spirit of continuous exploration and innovation of chinese brands in the wave of globalization. it also provides a platform for chinese brands to show their stories, encourage more high-quality chinese brands to join the ranks of global brands, and promote "made in china" and "chinese brands" to show their unique charm on the international stage. zhuhai quyin technology co., ltd. stood out from more than 500 companies across the country and was successfully selected as the only representative company in zhuhai, showing the successful performance of zhuhai companies from "manufacturing overseas" to "global brands", which is another outstanding achievement of zhuhai in developing new quality productivity. the program truly records the challenges, choices, struggles and growth of the quyin team in full preparation for amazon prime member day. at the same time, it also reviews how companies can jump out of the homogeneous "red ocean" and discover their own advantageous tracks in the process of going overseas; in the face of the temptation of exchanging low-end products for profits, they adhere to long-termism, stick to the original intention of the brand, attach importance to user experience, listen to the voice of users, and enhance user value through continuous optimization of innovative products, so that chinese brands can win the recognition and love of the world.
in recent years, zhuhai has actively promoted the clustering and branding of high-end printing equipment and consumables industries, which has enabled the continuous burst of innovative vitality of enterprises and the emergence of new quality productivity. quyin technology is one of the best. relying on zhuhai's deep foundation in the global printing industry and its unique geographical advantages in the bay area, the company took the lead in seizing opportunities, and through differentiated development and independent innovation, anchored the new advantages of the "lightweight portable printing" subdivision industry, and conquered the world's "docks" step by step, becoming a "new sailor" at the forefront. as more and more local companies shine on the world stage, it is expected to further stimulate new momentum and new advantages for the high-quality development of zhuhai's economy, and make greater contributions to better expand high-level opening up and the goal of building a strong trading nation.
text | reporter zheng da
