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a branch of yingda life insurance and several agents were fined: because the content posted by sales staff on wechat moments contained misleading statements

2024-09-20

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on september 20, a fine notice disclosed by the jilin regulatory bureau of the state financial supervision and administration showed that the jilin branch of yingda taihe life insurance co., ltd. (hereinafter referred to as yingda life) was warned and fined 10,000 yuan because the content of the wechat moments posted by its sales staff contained misleading statements.
at the same time, several relevant responsible persons were fined. according to several other fines disclosed by the jilin financial regulatory bureau, liu jingtao, yin xiumei, wang junping, wang zhaomin and others were warned and fined 5,000 yuan each because the content of their moments posted by sales staff contained misleading statements.
the jilin financial regulatory bureau’s punishment was based on the insurance agent supervision provisions. for example, article 73 clearly stipulates that insurance agents shall not damage the commercial reputation of competitors by fabricating or spreading false facts, and shall not disrupt the order of the insurance market by false advertising, false propaganda or other unfair competition behaviors.
in fact, regulatory authorities have been reminding consumers to be careful about insurance sales misleading. in may this year, the hebei financial regulatory bureau issued a document stating that in recent years, some insurance sales personnel have exaggerated product benefits, concealed product risks and other misleading behaviors in the process of product marketing and promotion in order to improve performance, infringing on consumers' right to know. the hebei financial regulatory bureau reminds consumers to guard against insurance sales misleading and safeguard their own legitimate rights and interests.
in september this year, the beijing financial regulatory bureau issued a consumer risk warning, saying that some sales staff spread false information through social media, telephone sales and other channels, falsely claiming that a certain insurance product was "about to be discontinued", creating a sense of urgency of "missing it or losing it", misleading consumers into thinking that it was the last chance and making impulse purchases. the beijing financial regulatory bureau reminded consumers: make rational judgments and do not act impulsively, and be wary of the "speculation and discontinuation of sales" insurance trap.
yingda life insurance, which was fined this time, was initiated by state grid corporation of china and its subsidiaries and was registered in beijing on june 26, 2007. in june 2009, the company introduced the overseas strategic investor massachusetts mutual life insurance company. currently, the registered capital of yingda life insurance is 4 billion yuan, of which 26 chinese shareholders are all wholly-owned subsidiaries or holding subsidiaries of state grid corporation of china, with a total shareholding ratio of 80.1%, and massmutual life insurance company holds 19.9%.
hu zhiting, reporter of the paper
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