internet celebrity "xiaoying" is suspected of selling misery to gain popularity; short videos should not become an emotional game
2024-09-20
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"what on earth is real on the internet?" this popular internet saying may have some truth to it. in recent days, xiaoying, an internet celebrity who became famous for recording rural life in yunnan, has been caught up in a scandal. in the early morning of the 19th, in response to the recent controversy, xiaoying posted a message: "thank you for your continued support and companionship. i will face anything calmly." but in the face of many online controversies, she did not make any explanation.
true love is misplaced?
millionaire internet celebrity tsai ing-wen is suspected of selling misery to gain popularity
the controversy surrounding internet celebrity xiaoying began when a netizen posted in the past two days that xiaoying originally had four children, two of whom were girls who were suspected to have been sent away by xiaoying. this post sparked a lot of discussion on the social platform. among them, a netizen whose ip address is from yunnan said that he was from the same county as xiaoying, and that the living conditions there were not as bad as shown in her videos. xiaoying's video was suspected of blackening yunnan.
the authenticity of the netizens' statement remains to be verified. on september 20, the local civil affairs bureau responded that no relevant adoption records were found, and no reports had been received about the internet celebrity "xiaoying" or "yang zaoying" adopting children. this discussion made more netizens realize that there was something "wrong" behind the internet celebrity xiaoying's account. the old video clips posted by xiaoying in 2019 were turned out. at that time, her family's cows were tall and strong, not as skinny as in the video today. the slices of xiaoying's husband's live broadcast in his early years were also turned out by netizens. her husband said that he and his child xiaobao played the role of "bad guys", which seemed to confirm that xiaoying's video was a script. at the same time, four companies associated with xiaoying were exposed. there are both local specialty stores and cultural companies under her name, which is very different from the image of rural women with no culture and sloppy and poor life presented in her video. as an online celebrity with millions of fans, xiaoying has already joined the ranks of live streaming sales. in her live streaming, she also revealed that her main sources of income are sales and cattle breeding. many daily necessities and food are on display in her account window. according to the data from xindou, xiaoying's sales of live streaming sales in august were 5 million to 7.5 million yuan, with an average of 250,000 to 500,000 yuan per show. considering that the general commission rate for sales in the industry is 10%-20%, xiaoying's monthly income is already hundreds of thousands of yuan even if it is not at the million level. from this point of view, the income xiaoying gets from sales is not low, and she can live a decent life. this makes more netizens believe that xiaoying's so-called rural life record is a pity script.
xiaoying's popularity itself is related to the curiosity of the audience. in the video, xiaoying is a young mother living in rural yunnan with her children. her husband is always drinking, gambling and domestic violence. xiaoying uses short videos to record her daily housework and farm work. "a violent and lazy husband, endless children to take care of, endless housework, endless meals to cook, endless cows to feed, plus a broken xiaoying" is the main content of xiaoying's video summarized by netizens. when xiaoying just became popular, the hardship and unsatisfactory life and xiaoying's own stubbornness and sense of humor once won the sympathy and support of many netizens. at that time, many people gave xiaoying advice, telling her to manage her property well and take her children to the city to live a better life. after falling into the suspicion of selling misery, netizens also found that in the live broadcast clips of xiaoying's husband, he was not as chaotic and cowardly as in the video, and his speech was very clear and logical, which inevitably made many netizens who once supported xiaoying feel that they had misplaced their sincerity again. amid the storm of public opinion, internet celebrity tsai ing-wen chose to remain silent and did not make any clear explanation. but whether this is another attempt to gain attention by selling misery, or another example of using a script to perform as real life to deceive the feelings of netizens, there should be a clear answer.
"the joker is me again?"
short videos should not become an emotional game
in just a few days, many internet celebrities have been "collapsed" for making up scripts to deceive netizens. on september 15, the internet celebrity "xiao xiao nong wu sheng huo" with millions of fans and his team members were arrested by the police of shenyang public security shenbei branch for making up a false persona and selling misery on live broadcasts, and were sentenced to 10 days of administrative detention. in early september, the internet celebrity "xiang cai loves to eat pig's trotters", who became popular for sharing the harm done to her by her original family, was questioned by netizens for switching to the wrong account and using a small account to comment and divert traffic. the various conflicts in her original family were all self-directed and self-acted scripts, which caused public outrage. "now it seems more and more fake." "she is obviously not doing badly, but she keeps belittling her parents and family and selling misery. i really can't stand it." "i really feel sorry for her for several days."
the creation of script characters in short videos is constantly evolving. simply crying in front of the camera can no longer successfully stir emotions. more complex short video emotional creations are constantly emerging. xiaoying became popular not because she simply said that her life was difficult, but netizens were attracted by xiaoying's optimistic attitude in the face of a messy life in hardship and her sometimes outrageous and funny behavior. the popularity of "xiangcai loves to eat pig's trotters" stems from the strong sense of immersion brought by the first-person perspective of the video. when netizens saw the blogger being slapped from behind by her mother while happily eating a cake but still forcing a smile, they felt empathy and naturally thought of similar grievances they had suffered. they then supported the blogger and sympathized with her experience. however, when this emotion passed, some netizens began to question that "the hand her mother slapped her with seemed to be a silicone fake hand, not real." emotional value is the password for traffic, but creating emotional traps is not a good thing. from a variety of stories about selling misery and emotional gossip to the "infuriating" short videos that are so infuriating that people are dying and the "unobstructed breast" short videos that are drastic and refreshing, the audience was provoked again and again, and even charged in the comment section again and again, but in the end they found that this was directed and acted by the blogger herself, and could only laugh at herself, "the clown is actually me."
in recent years, regulatory authorities are stepping up efforts to regulate unscrupulous fan-attracting and trend-seeking behaviors such as "selling misery" and "faking things". in april this year, the cyberspace administration of china launched a nationwide special campaign called "clear and bright: rectifying the unscrupulous traffic-seeking behaviors of 'we-media'". behaviors such as "self-directed and self-acted fraud", "setting topics based on partial generalizations", and "creating personalities in violation of public order and good customs" were listed as key points for rectification. the platform is also constantly dealing with various accounts that deliberately amplify social contradictions and stir up social emotions, but under the temptation of traffic, bizarre plots will continue to unfold. at a time when mass entertainment life is closely linked to short video we-media, emotional traps must be blocked by regulators and platforms, and users must also avoid them. don't always be led by emotions. yangzi evening news | ziniu news reporter shen zhao
proofread by xu heng
