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on september 19, under the guidance of xiamen sports bureau, weibo basketball night hosted by sina weibo opened grandly at xiamen jiageng gymnasium. as weibo's first basketball-specific awards ceremony, 2024 weibo basketball night is not only a grand event of recognition and tribute, but also an active exploration of the future development of chinese basketball. by integrating high-quality online and offline resources, weibo will continue to deepen its involvement in the basketball industry and help spread and develop basketball culture.

as a grand event in the field of chinese basketball, the participation of guests from all walks of life not only brought new momentum to the prosperity of the basketball industry, but also provided new opportunities for the cross-border integration of basketball. the arrival of various associations and event organizers provided official endorsement and more event resources for the basketball industry, and the participation of digital content platforms further promoted the digitization and platformization of the basketball industry and the diversification of content.

xu jicheng, vice chairman of the chinese basketball association, liu yudong, president of the fujian basketball association, li li, general manager of migu video technology co., ltd., li jianwei, senior vice president of nba china, zhang chi, president of digital media copyright and operations of the chinese basketball association (beijing) sports co., ltd., chen xinyu, zheng haixia, zhao jiwei, vice president of iqiyi, and other diverse cultural forces including chinese basketball legends, current players and even entertainment stars witnessed the successful holding of the first weibo basketball night.

weibo senior vice president of operations cao zenghui, weibo product vice president zheng wei and other weibo leaders were present.

in terms of award setting, weibo basketball night has set up 15 awards from three dimensions: honor, creation, and communication. the winners include ordinary creators, professional athletes, hot events, and the entire league. weibo basketball night helps discover the value of event ip, the growth of grassroots amateurs, the creation of content ecology, and the accumulation of player honors, thus helping the entire basketball industry ecology to develop in a more three-dimensional way.

weibo basketball night is not only a celebration of the basketball world, but also an important bridge for the cross-border integration and dissemination of basketball culture. therefore, before the official start of the award ceremony, weibo basketball night opened with a basketball carnival covering various interactive sessions such as dance performances and street ball competitions.

streetball celebrities such as master ma, huang yujun, and cao fang will have close contact with fans on site. in addition, the celebration has specially incorporated entertainment performances and trendy culture. entertainment stars such as yao chen, xilinnayi gao, su xing, and zhang qi will make cross-border appearances, providing basketball fans with a diverse basketball entertainment experience.

during the break, liu xingyu and award winners mina & zeng lingxu also experienced xiamen's local cultural interaction - bo bing. zhao jiwei also exchanged gifts with his weibo basketball watching partner su xing. the interaction between them embodied the cross-border integration of basketball culture.

in terms of content creation, xu jie, pmo of migu video basketball, said: "we hope to make more young people like basketball and contribute to the development of chinese basketball through the integration and innovation of 'content + technology'."

wang chao, deputy general manager of guizhou taijiang sports and tourism integration development industry group, who accepted the award on behalf of taijiang village basketball, said from a cultural perspective: "we sincerely welcome everyone to experience a village basketball game full of village flavor, pure basketball, ethnic culture, and intangible cultural heritage."

commentator @王猛 also talked about the role of weibo as a bridge in content creation: "thank you weibo for the important role it has played in our lives over the past fifteen years!"

in terms of cross-border communication, liu yang, producer of tencent nba studio, said after winning the award: "in the future, tencent and the nba will continue to bring more chinese faces to the stage of the celebrity game, and we also hope that more chinese players will appear on the nba stage in the future."

chen xinyu, vice president of iqiyi, quoted jordan: "legendary star jordan once said, 'playing basketball is an attitude towards life, an attitude of pursuing excellence!' this (common) spirit is the best testimony to the charm of basketball!"

in terms of honors and recognition, chinese women's basketball star zheng haixia said: "i am grateful to basketball for giving me the opportunity to lead the chinese women's basketball team to dominate the international arena." li xin wants to "continue to express his love for basketball in his new position."

zhang chi, president of digital media copyright and operations of china basketball association (beijing) sports co., ltd., also did not forget its original intention: "cba will continue to uphold the purpose of 'serving fans, serving media, and serving sponsors', practice the concept of 'in the name of the city', and provide visual enjoyment and emotional value for the fans."

li jianwei, senior vice president of nba china, said: "this year marks the 14th year of cooperation between nba and weibo. today, the total number of fans of the league's official account and team accounts is close to 200 million. last season, we had more than 1,500 topics on weibo's hot search list. we have to thank weibo for giving us, who were once rookies on the court, ample opportunities to shoot. through the tempering of blood and sweat, our 'shooting' has become more and more accurate."

as the award ceremony was coming to an end, winners huang yujun, master ma, liu yutong, li xin and liu yudong, president of the fujian basketball association and member of the chinese basketball hall of fame, took the stage to tell their stories about basketball.

although everyone's feelings are different, they all let people feel the power of chinese basketball. the entire weibo basketball night is the embodiment of different basketball forces and the resonance of basketball forces from all sides.

the first weibo basketball night came to a successful conclusion with zhang qi singing "flying time". on the weibo platform, the #weibobasketballnight# topic alone has been viewed over 150 million times, and derivative topics such as #suxingsuccessfullychasingirving# have also been frequently screened.

in the future, weibo will continue to rely on its own platform advantages, combine more industry resources, and work with all parties to promote the prosperity and progress of the basketball industry.

the final list of winners is as follows:

migu video, taijiang village ba, zhibo bar, and the china university basketball league won the "weibo basketball annual national promotion star";

@孟哆danny3 and @雨说体育xu jingyu won the "best weibo basketball voice of the year";

the official weibo accounts of @关辛, @sole_旅途, @swagger水哥, @鞋吧sneakersbar, and @詹姆斯吧 won the title of “weibo basketball annual outstanding creator”;

@球圈赵探长 and @王猛 ​​won the most popular weibo basketball influencer of the year;

super grassroots players ma shifu and huang yujun won the title of "most popular streetball player of the year in weibo basketball";

super grassroots and porcelain factory won the "most popular streetball brand of the year in weibo basketball";

wang hedi's "di yishi" all-star tour and "i play basketball in hengdian" won the "best cross-border communication case of weibo basketball of the year";

mina and zeng lingxu won the "best cross-border figure of the year in weibo basketball";

yao chen and xilinnayi gao won the title of “weibo basketball breakout hot figure of the year”;

su xing and zhang qi won the title of “weibo basketball breakthrough figure of the year”;

streetball king, irving became anta's cco, the first international basketball expo, and left-handed layup won the "weibo basketball annual creativity event";

the chinese women's basketball team at the 1992 olympics won the "weibo basketball annual tribute moment";

the tsai chongxin basketball scholarship and the yao foundation won the "weibo basketball annual outstanding public welfare contribution";

liu yutong, zhang ru and zou yang won the "weibo basketball star player of the year" award;

won the "weibo basketball star of the year" award at the cba draft, fiba ​​u series, and nike china high school basketball league;

liaoning men's basketball team won three consecutive cba championships and tsinghua men's basketball team won its fifth cuba championship and won the "weibo basketball annual championship achievement";

zhao jiwei won the "weibo basketball outstanding player of the year";

nba won the "weibo basketball star of the year";