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original title: overview of apple iphone 16/pro series offline sales: fifth avenue store staged a light show, and there were no long queues in many places

it home reported on september 20 that apple’s fifth avenue apple store retail store celebrated the release of the iphone 16 series.its iconic glass cube is lit up with apple intelligence colors.

in addition to this new apple intelligence light, there are also stickers on the cube that say "iphone 16" and "hello apple intelligence".

this isn't the first time apple has transformed its fifth avenue store to highlight new products. earlier this year, apple placed a giant vision pro on top of the cube to promote the product's launch.

despite all the iphone 16 marketing showing off apple's smart features, these ai features won't be available until next month when apple releases ios 18.1, and more advanced features like siri, genmoji, and image playgrounds will still not be available.

gurman invited users on the x platform to share the queues in various places. it home checked the photos posted by x platform users and found that there were not many people queuing in front of the apple store retail store. except for sydney, there were not many people queuing in countries and regions such as fifth avenue in the united states and japan.

japan

sydney

tokyo, japan

fifth avenue, usa

berlin, germany

melbourne, australia