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the starry night, the “shining olympia” 8th anniversary celebration of plaza 66 in dalian shines in the coastal city. as dalian’s iconic fashion shopping landmark, plaza 66 leads the city’s pulse with its strong brand portfolio, cutting-edge trend experience, superior shopping environment and excellent customer service. from september 15 to september 17, the mall’s 8th anniversary celebration was brilliantly presented, with actor jerry yan’s surprise appearance, interactive experience, fun and exciting enjoyment, heavyweight gifts, and international brands’ full support. the starlight and brilliance interweave, and the agility and vitality collide, and the grand event ignites dalian!

mr. ye yu'an, deputy general manager of dalian hang lung plaza, said: "over the past eight years, dalian hang lung plaza has always adhered to the business philosophy of 'selecting only the best and doing the right things' and the beautiful vision of 'creating a superior living space' to bring high-quality life to dalian citizens. on the occasion of the eighth anniversary, we have ingeniously created a colorful star-studded celebration to convey a high-end and exquisite lifestyle and lead the public to immerse in the carnival. this celebration is also a brand new starting point. we will continue to pursue development and innovation, bring customers a more diverse and personalized shopping experience, and explore dalian hang lung plaza, an 'inspiration destination' with everyone."

actor jerry yan appeared at the starlight celebration

witness the highlights and enjoy the bright stars. on the evening of september 15, actor jerry yan landed at plaza 66 in dalian to support the 8th anniversary celebration, and the atmosphere was instantly boiling. jerry yan interacted enthusiastically with the audience, sharing topics such as fashion dressing experience, and toasted with mr. ye yu'an, deputy general manager of plaza 66, dalian, expressing his sincere wishes and good expectations for the 8th anniversary celebration. on the day of the event, jerry yan also visited the three brand stores of louis vuitton, brunello cucinelli, and tiffany & co. in the mall to taste the new series of works of the season and light up fashion inspiration for everyone.

extraordinary event, exciting interactive and fun experience

subverting extraordinary imagination and enjoying a fun space, dalian plaza 66 brings an extraordinary carnival experience to all customers. during the event, the mall set up a variety of interesting interactive installations on different floors, and performed the anniversary celebration experience through familiar amusement facilities - crazy pinball, cruise machine, darts, and shuffleboard. customers who participate in the game have the opportunity to get customized gifts; the installation design uses many golden lines and retro mint green luminous elements to add agility and vitality to the interactive installation, creating an immersive limited-time park with both interactive gameplay and social attributes. at the same time, the mall specially invited well-known international bands to bring unique performances to take you to feel the strong exotic customs; there are also wonderful stilt parade performances that shuttle inside and outside the venue, interact with the audience and distribute exquisite gifts, so that everyone can immerse themselves in extraordinary fun and a unique artistic atmosphere.

business format upgrade and brand lineup are renewed

as the brand lineup continues to grow, plaza 66 leads the upgrade of business formats with a more international vision, and continues to attract world-renowned beauty, fashion, and lifestyle brands. the beauty area on the first basement floor has been fully opened, with nine major beauty brands, including chanel beauté, la mer, guerlain, dior, jo malone, tom ford, skin ceuticals, yves saint laurent, and giorgio armani, settling in. in the future, brands such as helena rubinstein and lancôme will also settle in, covering a full range of products from skin care, makeup to fragrances, providing a one-stop high-end beauty shopping experience; the first basement floor also welcomes the opening of fashion jewelry brand apm monaco and niche fragrance collection store fluffy market, and many jewelry brands will also work together to create a new jewelry area, adding new vitality to the first basement floor. dalian plaza 66 continues to make efforts in the field of fashion retail, introducing fashion brands mcm, designer brand vivienne westwood, fashion women's wear ep yaying, fashion brand minddemo, etc. in the future, high-end luxury brand moose knuckles, fashion brand mardi mercredi and well-known shoe brand ugg will be launched one after another. the children's area on the third floor has been carefully laid out, and many children's clothing and children's supporting brands have newly settled in, including: bonpoint, moody tiger, fila kids, asics kids, nici, little sponge pie, etc. the rich and diverse brand portfolio has made the children's area the first choice for parent-child family shopping and leisure.

city-wide carnival special offers limited time exclusive

during the celebration, international brands came to support the 8th anniversary celebration of plaza 66 in dalian, presenting their brilliant products, including: limited-edition high-end jewelry, limited-edition and rare watches, the first limited-edition new products in 2024, and many dazzling masterpieces, bringing a double feast of shopping and vision. plaza 66 and the brands in the mall jointly launched a series of exclusive benefits: up to eight times the points in the mall, 10,000 yuan vouchers for full consumption, 200 yuan for designated beauty products over 1,000 yuan, lucky draw to win mobile phones and other gifts, 1,000 yuan discount for super-value group purchases, and luxury gifts for top consumption members. customers can enjoy multiple surprises when entering the store, once again leading the city's consumption carnival.

the stars are dazzling and brilliant. traveling through the eight-year journey, dalian hang lung plaza celebrates the brilliant moments with everyone with an unparalleled shining celebration; the stars are hot, illuminating the new journey. dalian hang lung plaza will continue to participate in and witness the rise of dalian's consumer market, promote the development of the high-end fashion industry with a more diversified business structure, and create a new journey together with dalian.