three sheep resumes broadcasting without mentioning mooncake controversy
2024-09-20
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recently, the hong kong meicheng mooncakes promoted by the top anchor "crazy little yang ge" and his live broadcast room "three sheep" caused a lot of controversy due to the issue of origin. many accounts under "three sheep" were also suspended for a time.
on september 19, jiupai news noticed that several accounts under the three sheep company, including "three sheep network", "three sheep network fruit and fresh", and "three sheep network beautiful life", resumed broadcasting after two days of suspension. in addition, several official three sheep authorized accounts are also broadcasting normally.
at present, the comment area of the live broadcast room of "three sheep network" shows that "the host has set only fans to comment", and many fans leave messages saying "come on". platform data shows that at around 9:50 am, there were more than 10,000 netizens online in the live broadcast room of "three sheep network", but in the approximately 30-minute live broadcast, the host did not mention the mooncake incident, but only introduced the products on the broadcast.
on the 19th, as of press time, the "crazy little brother yang" account had lost nearly 1.27 million followers in the past seven days, and 2.73 million followers in the past 30 days. the current number of followers is 120 million.
image source: new yellow river
recently, the "three sheep" internet celebrity anchor "crazy little yang" live broadcast the "hong kong meicheng mooncakes"the origin of the mooncake has caused a lot of controversy. according to media reports,it is not produced and sold in hong kong, but produced in guangzhou and foshan.
on september 17, three sheep network technology co., ltd. was investigated by the hefei high-tech zone market supervision administration for suspected "misleading consumers."
on the 18th, the guangzhou huadu district market supervision and administration bureau issued a report on the situation involving meicheng mooncakes, stating that "no illegal activities have been found so far" in the company's operations, the brand authorization and commissioned processing procedures are compliant, and there are no abnormalities in recent supervision and inspection and food testing.
however, the fact that there are no problems with product quality does not mean that there are no problems with the anchor’s sales, nor does it mean that “three sheep” can ignore consumers’ legitimate return requests and continue to get away with it by playing dumb.
after the origin of "hong kong meicheng mooncakes" was exposed, many netizens said that their applications for returns were rejected. in response, meicheng mooncakes customer service said, "mooncakes belong to the category of seasonal special foods. we are very sorry to inform you that this product does not support 7-day unconditional return and exchange service."
according to china national radio, the anchor "crazy little brother yang" used words or promotional materials such as "no. 1 in national sales", "hong kong meicheng black truffle lava custard mooncakes that people in hong kong have to line up to buy", and "mixed by michelin masters" to promote mooncakes in the live broadcast room, which clearly had a tendency to mislead consumers.
several legal experts pointed out that it violated the advertising law, the internet advertising management measures, the measures for the management of online live streaming marketing (trial) and other laws and regulations, and was suspected of false advertising and defrauding consumers.
image source: china news network
in addition, in early september this year, zeng zhiwei appeared in xiao yangge's mooncake live broadcast room and said: "this (mooncake) is a very good gift."
during the miss hong kong finals, someone mentioned the "mooncake incident" to eric tsang. as soon as the word "mooncake" was mentioned, eric tsang's face changed slightly and he pretended not to hear it. he quickly put down the microphone and left the scene, ending the interview. the related topic became the number one hot search.
at present,there are no mooncakes for sale in the "meichengli flagship store" of a certain e-commerce platform. a staff member of guangzhou meicheng food technology co., ltd. told the reporter of china national radio that mooncakes are seasonal products and they were taken off the shelves after the mid-autumn festival, which is normal behavior. other products are still on sale.
source: jiupai newscomprehensive jiupai news, china national radio, previous reports, etc.
