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apple's latest iphone 16 series smartphones will be officially released worldwide on september 20. however, compared with the popularity in previous years, this year's apple mobile phones have been "cold" in the chinese market, and some e-commerce platforms have offered discounts of up to 1,000 yuan.

pinduoduo is offering aggressive discounts. china business news found that the official price of iphone 16 starts at 5,999 yuan, while the subsidized price on pinduoduo starts at 5,399 yuan, a direct reduction of 600 yuan; the official price of iphone 16 plus (512gb) is 9,999 yuan, while the subsidized price on pinduoduo is 8,999 yuan, a discount of up to 1,000 yuan.

demand drops significantly during the “pre-sale week”

the price drop of iphone phones is related to weak demand, which can be seen from the delivery time. in previous years, the waiting time for the first batch of iphone pro (max) series was more than one month, but this year, when the reporter of china business network tried to place an order from apple's official website, he found that even the iphone pro max, which had the most tense supply chain in previous years, only took 2 to 3 weeks to ship, which was less than 3 to 4 weeks last year.

on the jd.com platform, the earliest delivery date for the iphone 16 pro series has also been brought forward to october 9. in addition, jd.com also provides subsidies of more than 1,000 yuan for replacement phones. the shorter delivery time may mean that demand for the latest iphone pro models has decreased.

tianfeng international securities analyst ming-chi kuo cited data in a report saying that demand for the iphone 16 was lower than expected, down 12% year-on-year from the first weekend of pre-sales of the iphone 15 last year. he also said that fierce competition in the chinese market continued to affect iphone demand.