xinhua finance | e-commerce helps rural revitalization run at an "accelerated pace"
2024-09-19
한어Русский языкEnglishFrançaisIndonesianSanskrit日本語DeutschPortuguêsΕλληνικάespañolItalianoSuomalainenLatina
xinhua news agency, beijing, september 19 (reporters li tangning and ding yawen) the "china e-commerce regional development big data analysis report" recently released by the ministry of commerce research institute shows that e-commerce has broadened the sales channels of agricultural products, attracted many talents to return to their hometowns to start businesses, and become a new path to promote rural revitalization.
"live streaming has become the 'new farm work.'" industry insiders interviewed said that formats such as live streaming e-commerce have not only opened up sales channels for agricultural products, but also driven the development of industries such as cultural tourism, becoming an important way for farmers to get rich.
the picture shows farmers checking the live broadcast sales in the rice fields (photo by xinhua news agency reporter yan linyun)
e-commerce helps accelerate agricultural development
"farmers in qinglong county, hebei province are almost in a state of live broadcasting. in recent years, as qinglong chestnuts have become popular online, the local chestnut planting area has increased year by year, and many suppliers have come here to buy them." when talking about the development of qinglong chestnuts, yu hailong, marketing general manager of qinhuangdao baifeng food co., ltd., could not hide his excitement. "this year, we launched small packages of instant organic chestnuts for e-commerce channels such as tmall supermarket, and achieved good results. currently, online sales are stable at around 30,000 yuan per day, and we plan to further expand production capacity."
the development of the chestnut industry in qinglong county, hebei province is a microcosm of "e-commerce promoting agriculture". in recent years, more and more agricultural products have been sold through e-commerce.
qiang wei, the e-commerce manager of jiangsu gucheng lake "jinnong no. 1" hairy crab, told reporters that they spent 10 years conducting basic research and 5 generations to cultivate the "jinnong no. 1" hairy crab variety. "we have established a stable sales channel offline, and this year we will focus on online sales. we cooperated with taobao factory and promoted the brand awareness and sales through traceability live broadcast and other methods."
"the navel orange industry in zigui county, hubei province, is a true reflection of how e-commerce can help boost agriculture. currently, there are more than 2,600 e-commerce companies in zigui county, and online sales of navel oranges account for more than half of the total sales," said li lingling, brand manager of zigui county qugu food co., ltd. "currently, there are more than 100 internet celebrities in zigui county. through live broadcasts of the industry, these internet celebrities not only let more people know about zigui navel oranges, but also let them see the beautiful scenery of zigui county's orange blossoms in full bloom, which has driven the development of the local cultural tourism industry."
e-commerce has injected new vitality into the upgrading and transformation of rural industries. "rural e-commerce is not only an important way to open up sales channels and build brands for agricultural products, but also promotes the development of related industries such as rural logistics, warehousing, online store design, and product packaging." zuo chenming, deputy director of the taotian group research center and director of the rural revitalization research center, also introduced that starting from this year's harvest festival, taotian group will continue to invest 2 billion yuan to help farmers and promote agriculture, promote the digitalization of agriculture, and promote the formation of an industrial cluster model of "e-commerce + industrial belt".
e-commerce drives the upgrading of agricultural industry chain
the "big data analysis report on regional development of china's e-commerce" shows that rural e-commerce has expanded agricultural product sales channels through online platforms, significantly increasing farmers' income levels. live streaming e-commerce has turned previously unpopular "local products" into "hot products" with high quality and low prices, promoting the standardization and modernization of the rural industrial chain from production, processing, packaging to sales.
zhu keli, executive director of the china information association and founding president of the national research institute of new economy, said that e-commerce has broadened the sales channels for agricultural products, broken the geographical restrictions of traditional markets, and enabled high-quality agricultural products in remote areas to directly face consumers across the country and even the world, thus increasing the added value and market competitiveness of agricultural products. at the same time, e-commerce has also promoted the digitalization and standardization of agricultural production. the high standards of e-commerce platforms for the quality of agricultural products have prompted farmers to pay more attention to product quality management and brand building, and promoted the refinement and specialization of agricultural production. the data feedback mechanism of e-commerce also provides a scientific basis for agricultural production.
"e-commerce has also made an indelible contribution to the extension of the industrial chain. it not only promotes the development of primary and deep processing of agricultural products, but also drives the rise of related industries such as packaging, logistics, and warehousing, forming a complete industrial chain." zhu keli said.
hong yong, an expert from the think tank of the china digital reality integration 50 forum, pointed out that "e-commerce promotes agriculture" is reflected in expanding agricultural product sales channels, enhancing brand influence, promoting the modernization of the agricultural industry chain, and driving rural employment and entrepreneurship. e-commerce has attracted a large number of talents to return to their hometowns to start businesses, injecting new vitality into the upgrading and transformation of rural industries. these returning talents often have internet thinking and market insight, use e-commerce platforms to integrate rural resources, combine traditional agriculture with modern business models, and promote the innovative development of the agricultural industry.
source: xinhua news agency client
