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hefei seems to be serious.

just now, the official weibo account of hefei market supervision issued a situation report saying that in response to the recent issues involving three sheep network technology co., ltd. reflected on the internet, the hefei market supervision bureau has established a joint investigation team with the bureau of commerce, public security bureau and other departments to investigate and handle the matter in accordance with the law and regulations, and resolutely safeguard the legitimate rights and interests of consumers.

this notice is obviously intended to quell netizens' previous doubts about "protecting their own children".

just two days ago, in response to the founder of "three sheep" xiao yangge selling "hong kong meicheng mooncakes" in the live broadcast room, the local market supervision bureau in hefei issued a notice, saying that it would investigate the company for suspected "misleading consumers". however, netizens did not buy it at the time, thinking that the so-called "investigation" was just a light touch.

why is there such doubt? it is because the company "three sheep" is too closely tied to hefei. to put it more bluntly,to some extent, brother yang’s rise was “invested” by hefei.

in the past few years, realizing the huge potential of live streaming e-commerce, the hefei municipal government has always regarded it as one of the key directions of industrial investment layout. in this context, there is an urgent need for top internet celebrities to drive the development of the entire hefei e-commerce industry.

the first person to enter hefei's sight was not xiao yangge from anhui, but wei ya, a top anchor who rose from zhejiang. the local leader not only met with wei ya, but also came to her live broadcast room to help her promote anhui's scientific and technological products. but at the end of 2021, wei ya was banned for tax evasion. xiao yangge, who was already a little famous and growing, naturally became the only choice for hefei.

screenshot of xiao yangge selling meicheng mooncakes in the live broadcast room

the expansion of the "three sheep" can be described as "radical", and behind this is a considerable degree of support from hefei.according to media reports, hefei not only provided support in terms of policies and funds to help him acquire land and build buildings, but some local companies with state-owned backgrounds also supported him in doing e-commerce.

in turn, the three sheep did not disappoint hefei. in 2022, the output value of the three sheep's online live broadcast exceeded 10 billion yuan, the operating service income was 860 million yuan, and the tax was 250 million yuan. among the top 50 companies in hefei that year, only 33 paid more than 200 million yuan in taxes. the tax contribution of the three sheep is comparable to the level of local leading companies.

not only that, a leading e-commerce company can also drive a group of anchors to follow suit through the commission distribution model, and the ecosystem continues to be enriched, which has a positive effect on increasing local employment, digital transformation and the development of the e-commerce industry chain.

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it is not difficult to see that hefei's support for the e-commerce industry is consistent with the city's long-standing industrial development ideas: in 20 years, hefei's economic scale has increased 30 times.the transformation from a "big county town" to a "trillion-dollar club" city is largely due to the preference for emerging industries.

hefei started betting on the e-commerce industry in 2021, which is the second year that hefei has entered the "trillion club". at present, hefei has also achieved considerable results in the field of e-commerce. according to official statistics, as of the end of december last year, there were more than 2,000 live streamers in hefei, and 310 million items were sold through e-commerce live streaming in the city, with online retail sales of nearly 22 billion yuan.

there is no doubt that hefei has reaped the benefits of its much-talked-about "urban venture capital", and the local government has decided to continue with this approach.

anyone who is slightly familiar with the history of urban investment can probably tell about hefei’s several wonderful urban industrial investment choices: betting on boe, buying nio at a bargain price, investing in changxin storage, and opening up a set of "chip-screen-auto integration, lifelong intelligence" industrial chain, which also made it the "no. 1 venture capital city" in one fell swoop.

nio's second production base in hefei, xinhua news agency photo

beyond the halo of a venture capital star company, hefei's operations are actually aimed at building a complete industrial chain: boe's participation has brought the country's sixth-generation lcd panel line to hefei, making hefei one of the centers of my country's optoelectronic display industry; changxin storage's investment has enabled hefei to build a memory chip industry cluster; nio's participation is also closely related to hefei's overall new energy vehicle layout.

total combined fertilizer mode,in fact, the government has set up an industrial investment fund, using "investment" instead of "attraction" to attract star companies and projects to settle down with direct equity investment, and finally drive industrial upgrading.in this process, through equity investment via state-owned capital platforms, the government will be more involved and its connection with enterprises will be deepened.

all of this requires the government to play a more active and proactive role as an investor. moreover, at certain times, some emerging companies also need the government's credit endorsement to better open up the market and win opportunities for themselves. the relationship between the two will be further enhanced.

this proactive government attitude is likely to be effective when it comes to the layout of emerging industries.as lan xiaohuan mentioned in "being involved", if you trace the historical roots of many industrial clusters, you will find that some accidental factors have played a key role. for example, in the case of boe, it was the support of the then leaders of hefei.

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when the industry is developing smoothly and flourishing, the disadvantages of this binding relationship will not be apparent.however, when circumstances change and corporate compliance is called into question, local governments will also face direct challenges.

for hefei, the e-commerce industry, which was developed relatively late, has actually shown the other side of the unstable and wild growth of the traffic economy earlier: crazy xiao yangge has been repeatedly questioned because of false propaganda and quality issues of goods in the live broadcast room.

for example, in the "caotou meat incident" of meicaikourou exposed by cctv's 3.15 gala, "three sheep" was not punished by any relevant department. the staff of the hefei high-tech zone market supervision bureau responded that "three sheep" was just an advertiser and there was no evidence that funds flowed to "three sheep", cleverly removing the three sheep live broadcast room.

many times, the cruelty of industrial layout lies in the fact that "once the arrow is shot, there is no turning back". once the flag is raised, the move must be made. the cost of suddenly braking is probably not something that a few government departments can afford.how to control while being able to relax is a major problem that urban investment companies need to face nowadays.

in the early stages of industrial development, government support is certainly a major advantage, but in the final analysis it is still business as usual. for all products and services, government guarantees alone do not mean anything and they must ultimately be tested by the market.

in fact, for hefei, a star enterprise is important, but it is not completely irreplaceable. in 2021, yu aihua, then member of the standing committee of the anhui provincial party committee and secretary of the hefei municipal party committee, said in the cctv program "dialogue": "hefei is not a 'venture capital' but an 'industrial investment'." from wei ya to xiao yang ge, hefei's ultimate goal is not to point to specific companies or influencers, but to the live e-commerce industry and market opportunities behind them.

behind the so-called industrial investment myth, the most important thing is still to respect the laws of industrial and market development.the government's proactive attitude is not only reflected in actively intervening and supporting when the time is right, but also in being able to clarify the facts and play a good role in administrative supervision and restraint. whether the government is an "investor" or a regulator, there is no conflict in essence, and it must ultimately serve the overall healthy business environment and market rules.