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on september 18, the zeekr 7x held a media static tasting event, where industry media experienced the cross-level product power of the zeekr 7x. as zeekr's first luxury large five-seater suv for the mainstream market, the zeekr 7x has received more than 20,000 orders in just one week since it officially opened for pre-order at the chengdu auto show. the new car builds a luxury bottom line with safety, redefines pure electric suvs based on the essential needs of users, and maximizes the experience in all dimensions and scenarios, reshaping new standards for pure electric suvs, raising the upper limit of the value of luxury large five-seater pure electric suvs, and setting a new market benchmark.

zeekr 7x ultimate luxury pure electric suv

original luxury design, reshaping the classic luxury of pure electric suv. zeekr 7x is created by the world's top design team, and stefan sielaff, the global chief designer of zeekr, personally designed it. the golden ratio of the body of 0.618 can get a more stable visual center of gravity from any angle; by widening the shoulder line of the car, it forms a stronger muscle curve with the rear wheel, giving the rear end a low-lying dynamic feeling like a supercar; the front face adopts zeekr stargate integrated smart light curtain, which has the world's longest 93-inch giant screen light strip, plus the classic clamshell front hatch and the unique "sunglasses" lampshade design, which is highly recognizable.

returning to the basic demand of users for large suv space, the zeekr 7x adopts a non-slip back design, achieving a maximum room rate of 83.34% in its class, reshaping the classic luxury suv silhouette, and perfectly combining elegant styling with practical functions. with the original pure electric vast architecture, the zeekr 7x has a length of 4825mm and an ultra-long wheelbase of 2925mm, and has achieved a cabin room rate of more than 83% through the layout advantage of a short front overhang, reaching the highest in its class. the effective headroom in the car can reach 1021mm, and the maximum legroom in the back row can reach 1187mm, ranking first in its class.

in order to provide the ultimate luxury experience for every moment of the rear seat, the zeekr 7x brings in the development concept of luxury mpvs, and the rear seats are upgraded to electric sofas for mpvs, with comfortable functions such as ventilation, heating, and massage, as well as powerful configurations such as one-piece leg rests, ultra-wide central armrests, electric table boards, and oled rear smart screens. in addition, the zeekr 7x is also equipped with the only electric slide rail in its class, which can achieve 215 mm of forward and backward sliding, and the seat back can be reclined to a maximum of 134 degrees, the largest in its class, making the riding space more flexible and stretchable; the boss button on the second-row door panel uses a more convenient physical button, so you can adjust the front row without getting up to get the maximum legroom.

ultimate performance: perfect interpretation of suv's performance control. zeekr 7x allows pure electric suv to be at ease in the city and conquer distant journeys. the whole series adopts 800v high-voltage architecture. the version equipped with 100-degree kirin battery has a range of up to 780 kilometers; the version equipped with 75-degree second-generation bric battery has a range of more than 600 kilometers. it is also the fastest charging suv in the world, with a maximum charging rate of 5.5c. it only takes 10 and a half minutes for soc to go from 10% to 80%, truly achieving 5 minutes of charging and 2 hours of high-speed charging.

in addition to solving the user's anxiety about the battery life and charging of pure electric suvs, the zeekr 7x is equipped with the leading air suspension + ccd electromagnetic vibration reduction system in its class. the chassis height adjustment range reaches 70 mm, and the maximum ground clearance is up to 230 mm, which is comparable to professional hard-core off-road suvs. in addition, the finely calibrated distributed traction control system and intelligent torque distribution system have greatly improved the vehicle's grip and passability. whether it is a cross-axle, s slope, or a 45-degree hard soil climb, the vehicle can easily get out of trouble as if it is on flat ground, and has a stronger ability to cope with extreme road conditions. the zeekr 7x is also the first pure electric suv to successfully climb the birutu peak and the first to successfully pull the nisan pot straight.

all-dimensional safety protection: safety is the first standard for testing luxury. as a "road tank" certified by more than 30 users, the zeekr 7x is also built with standards far exceeding the industry. through in-depth research on real accident data on chinese roads, it is found that side collision and rollover are the most dangerous working conditions for suv models. starting from actual combat, the zeekr 7x has double enhancements in active and passive safety. when the vehicle is driving normally, the air suspension of the zeekr 7x can actively lower the height of the vehicle as the vehicle accelerates to improve handling stability.

in terms of passive safety, the zeekr 7x has created the world's first "dome armor body" safety structure design. its biggest innovation is the industry's first 2000 mpa ultra-long one-piece hot-expanded steel column, whose yield strength is 8 times that of ordinary forming processes; as the core material of the a-pillar, the ultra-long one-piece hot-expanded steel column extends upward to become the core structure of the upper side beam, covering the main driver and second row head area, with a single side length of 2.35 meters, without any rivets or welds in the middle.

at the same time, the zeekr 7x also uses the industry's hardest 2000 mpa hot-formed steel for the a-pillar, b-pillar and other key parts of the door panels. the overall structure is more than 12 meters long, and the material accounts for more than 10% of the total weight of the upper body, making it the world's first mass-produced model. a series of designs give the zeekr 7x the most collision-resistant "dome armor body" among suvs, which can be called an invisible roll cage, protecting the safety of every occupant to the maximum extent under extreme working conditions.

intelligent interaction, full-scene large model. zeekr 7x is fully equipped with the industry's latest and top-level smart cabin hardware. in terms of the cockpit, zeekr 7x uses the 8295 smart cockpit computing platform, which greatly improves computing power, making it smoother, smoother and more user-friendly; 36.21-inch ar-hud head-up display system, 13.02-inch high-definition captain instrument, 16-inch 3.5k mini-led central control screen and other configurations maximize the sense of technological value. zeekr 7x is equipped with zeekr's self-developed advanced audio system, with 21 speakers as standard, a maximum power of 2160w, and 7.1.4-channel vehicle supports dolby atmos, bringing an audiophile-level car audio feast.

in terms of intelligent driving, the zeekr 7x is equipped with the full-stack self-developed high-end intelligent driving assistance system haohan zhijia 2.0. the entire series is equipped with laser radar and dual orin-x intelligent driving chips as standard. the nzp high-speed autonomous navigation assistance can cope with more than 30 dangerous scenarios for large vehicles. it can also dynamically shorten the following distance in congestion, and effectively resist more than 80% of malicious lane-cutting. in terms of parking capabilities, the zeekr 7x also supports dead-end road parking, which solves the most parking methods such as the front and rear of the car staying in place and backing out to find space to turn around. the remote control fingertip parking truly realizes "parking as soon as you see it", and ota upgrades will be made to memory parking and mechanical parking spaces for fully automatic parking in the future.

zeekr continues to accelerate channel expansion and service ecosystem upgrades

the arrival of zeekr 7x also marks the official transition of zeekr's product matrix from a personalized market segment benchmark to a mainstream market benchmark. starting from the most essential needs of users, zeekr 7x is fully configured, and its all-round product strength reshapes the new standard for pure electric suvs. within a week of opening pre-orders, the number of orders exceeded 20,000, which received a very hot market response.

while closely following the technology iteration and car series expansion, zeekr is also continuously accelerating channel expansion and service ecosystem upgrades. so far, zeekr has opened more than 470 stores worldwide, of which zeekr home, a one-stop luxury car comprehensive service store in the new energy era under the cooperative direct sales model, has exceeded 100, and has the ability to provide high-quality services to 500,000+ users. since the opening of the first zeekr home in october 2022, 100 zeekr homes have been born in 22 months; zeekr's after-sales service capabilities have increased by 166% overall; many investors in zeekr home have achieved break-even in 7 to 8 months, such as shanghai yongda and hangzhou binkang stores, which have achieved profitability in as fast as 3 months. according to the plan, zeekr will build 140 zeekr home stores by the end of 2024 to meet the sales needs of 6 models on sale, and have the ability to provide high-quality services to 600,000-700,000 users.

at the same time, in order to provide users with better services, zeekr has proposed a smart, worry-free and exclusive zeekr care service system upgrade, including smart remote diagnosis, smart stores, 24-hour zeekr butler, exclusive service network, itinerary extension service, replacement car service, home service (pick up and send car), full-scenario roadside assistance, mot temperature service journey and other full-link and full-scenario service enjoyment. in the fourth quarter of this year, zeekr will also pilot the launch of new service models such as 60-minute quick insurance, 24-hour quick spray, and vip exclusive service (available to users of 001fr, 009 brilliance, 009 models and users of two or more zeekr brand cars).

in addition, as a global leader in ultra-fast charging, zeekr has pioneered the layout of the industry's only "three 800" ultra-fast charging service ecosystem. as of august 31, zeekr has built 1,230 charging stations and 6,624 charging piles, covering 153 cities in china. among them, there are 567 ultra-fast charging stations and 2,947 ultra-fast charging piles that meet the 800v ultra-fast charging standard, ranking first in the industry. at present, zeekr is accelerating the "thousand stations and ten thousand pile" plan. it is expected that by the end of this year, zeekr's ultra-fast charging network will be close to 1,000 ultra-fast charging stations, and by 2026, it will expand to 10,000 ultra-fast charging piles, establishing the most convenient and complete energy replenishment ecosystem for users.

in the high-end pure electric market segment, zeekr's "unstoppable momentum" is obvious to all, especially in the extremely involuted market environment, it is still the first to take the road of "both popular and well-received" in the 250,000+ pure electric market, becoming a clear banner for domestic brands to sprint for high-end new energy. on september 20, zeekr 7x will be officially launched, marking the official launch of zeekr's product matrix from the personalized market segment benchmark to the mainstream market benchmark. it is believed that this "absolutely comprehensive and never boring" product will completely "concrete" the benchmark of the best luxury pure electric suv under 300,000.

at present, the zeekr brand has successfully established 17 stores in beijing's urban area, and all stores have completed the comprehensive in-store display of the zeekr 7x model.