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within 48 hours of its launch, xpeng mona m03 received over 30,000 orders, breaking the order record for xpeng motors' new car launch. to stand out in this involuted market, it relies not only on individual advantages, but also on comprehensive product advantages to capture users in the most competitive a-class car market. the outstanding performance of xpeng mona m03 shows the impact its strong product power has brought to the market.

leaping the level does not mean a simple stacking of products, but to create a functional gap with the same level products. functions that exceed value can bring users a more pleasant and valuable car experience. the newly launched xiaopeng mona m03 is well aware of this truth, and the whole vehicle shows enough sincerity in the a-class market.

according to the official data released by xiaopeng, young users under the age of 30 account for more than 50% of the xiaopeng mona m03 user group, and many of them are young users who are buying a car for the first time or small family users who are purchasing an additional car. this type of users is not only sensitive to price, but also has very high requirements and expectations for appearance design and smart technology configuration. in the current highly competitive a-class car market, simply stacking configurations is difficult to attract young users. instead, it is necessary to make the configuration innovative at a limited cost and more in line with the core demands of family users in order to stand out in the market.

take xiaopeng mona m03 as an example. the price range of this car is 119,800-155,800 yuan. as the most cost-effective product ever produced by xiaopeng, it is very sincere in both design and configuration. xiaopeng mona m03 is not only good-looking, but also has connotation. xiaopeng mona m03 adopts ai quantitative aesthetic design. the body uses classic proportions, and the low-lying wide body effect with a lower center of mass is very good-looking. the smooth appearance brings a lower drag coefficient, which reduces the energy consumption of xiaopeng mona m03 by about 15% per 100 kilometers compared with the same level. the cltc pure electric range has reached 620 kilometers. in terms of size, the wheelbase of 2815mm is comparable to mainstream b-class cars, and the large space takes into account the riding comfort of the whole family.

intelligence is the core advantage of xiaopeng mona m03. it has a 15.6-inch ultra-hd screen and a built-in 8155 chip + 16gb large memory. the system is smoother and can support full-domain lane-level 3d map navigation display. in addition, the unique 0-level common menu design and multi-finger flying screen interaction, as well as the only 4-zone voice interaction function and a variety of keyless smart unlocking technologies in the same class, give xiaopeng mona m03 a smooth experience comparable to that of a 200,000-level car.

advanced intelligent driving is xiaopeng's specialty. xngp full-scenario intelligent assisted driving has covered the whole country. the system can easily avoid obstacles, overtake, merge, identify traffic lights and other driving scenarios. of course, the most important thing is that this set of advanced intelligent driving, which is only available on products above 200,000 yuan, has been transferred to the 150,000-level xiaopeng mona m03. in addition, the standard l2 level assisted driving functions are also very rich, including intelligent cruise, fatigue driving monitoring, 360 panoramic imaging, and automatic parking. it can be said that xiaopeng mona m03 meets all the imaginations of young users for an intelligent pure electric coupe.

after a brief understanding of xiaopeng mona m03, you will find that winning more than 30,000 orders in 48 hours is not a fluke, but the result of real strength. in addition, xiaopeng motors has continuously upgraded its car manufacturing system, opened up the platform technology and electronic and electrical architecture technology system, shortened the r&d cycle, and improved the commonality of parts. after the implementation of this set of measures, the r&d expenses and production costs of xiaopeng mona m03 have been greatly reduced. the continuous evolution of the technology system for ten years has made this leap-forward product show extremely high cost performance and conquered the young group with demanding demands.

xiaopeng mona m03 strives for innovation, not only showing many new ideas in interior and exterior design, but also the decentralization of high-end configurations allows young users to feel xiaopeng's sincerity, such as the maybach homologation audio, the only high-end intelligent driving in its class, full-domain lane-level 3d map navigation and other configurations. for 150,000 yuan, you can enjoy the functions that only luxury cars have, winning the favor of consumers.

in conclusion: the current involutionary automobile market, demanding users and fiercely competitive market make it increasingly difficult for automakers to create hits. the a-class market products are becoming more homogenized due to price, configuration and traffic. however, it is undeniable that those products with real technical strength, distinct selling points and cost-effectiveness can still stand out from the crowd. the arrival of xiaopeng mona m03 has once again defined the new product standard for a-class cars. the value-for-money product experience has once again refreshed the market's perception of xiaopeng. in the future, xiaopeng, whose image is constantly changing, is bound to bring us more surprises.