douyu permanently bans illegal live broadcast rooms and cracks down on private transactions
2024-09-19
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recently, douyu released the interim results of its crackdown on private transactions on the platform, focusing on severely cracking down on four types of private transactions, and imposing permanent bans on violating users and live broadcast rooms, demonstrating the platform's zero-tolerance attitude towards related violations.
according to the public announcement, douyu has focused on cracking down on the use of interactive gameplay, virtual gift props, etc. to conduct private transactions, including suspected anchor cash rebates, buying and selling platform virtual props, and other behaviors that induce private transactions; directly or indirectly directing users to third-party social software, and promoting or organizing "opening" and "guessing" activities; organizing chess and card game entertainment competitions, and settling game points with cash and foldable real objects; organizing game skills competitions for entertainment, betting on wins and losses with cash red envelopes, and promoting or setting up the winner to "take all".
douyu stated that private transactions, the dissemination of illegal and irregular information and other behaviors violated douyu's "user registration agreement", "user sunshine behavior code", "interaction code", "douyu platform user violation management measures", "douyu platform anchor violation management measures", "douyu platform guild violation management measures" and related agreement rules, seriously disrupted douyu's management order, and damaged the legitimate rights and interests of the platform and other users.
in the announcement, douyu reiterated that it will continue to crack down on related illegal activities and also called on users to strictly abide by laws and regulations and platform rules and regulations, conduct live broadcast activities in a standardized manner, consume entertainment rationally and moderately, and never conduct private transactions through any channel or form. if users find illegal accounts and content, they can report them to the platform.
as the scale and influence of the game live streaming industry continue to expand, how to effectively manage and maintain the healthy ecology of the platform has become an important issue that all platforms need to face. industry insiders pointed out that the series of crackdown measures taken by the douyu platform against illegal behaviors such as private transactions are undoubtedly a positive response to this issue.
"douyu's recent efforts to combat irregularities, on the one hand, demonstrate douyu's firm determination to maintain platform order and protect user rights, and on the other hand, reflect the platform's efforts and progress in compliance management. by clarifying the types of irregularities, formulating detailed punishment measures, and publicly reporting the results of the handling, douyu not only sends a clear signal to users, but also enhances the platform's transparency and credibility," said the industry insider.
