tan jianci's new fashion concept tanformation is launched for the first time, and it is jointly launched with palladium
2024-09-19
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the tanformation x palladium joint series was officially announced today. this collaboration was initiated by palladium and designed by tan jianci, aiming to encourage everyone to explore, experiment, redefine and reshape themselves, and create different highlights in life.
tanformationenjoy every different moment and get along with every different side of yourself
tanformation is a new fashion concept launched by tan jianci. it attempts to make pioneering expressions in the field of design and lifestyle in an innovative and experimental way. the logo design is inspired by pearls, the iconic specialty of tan jianci's hometown beihai, guangxi. the arrangement of lines reflects the texture of the shell's exterior, and the circular blank in the center represents the round pearls. the changes in thickness present the sense of light radiating outward, shining like pearls. tan jianci said: "'live in the moment' is a phrase i like very much. enjoy every moment, express freely, dare to challenge, and dare to find more and better sides of yourself in the unknown." tan+formation is a symbol and creative pattern that explores emotional expression and self-breakthrough. different moments have different states, emotions, postures and expressions, and no matter which moment it is, tan jianci enjoys it.
palladium breaks boundaries with its vision of not being defined by "palladium" and embraces infinite possibilities with change
the palladium brand was founded in 1947, inheriting the french retro style and boldly exploring unknown and diverse styles. thanks to its unique genes such as pioneering workwear military, retro sports, and outdoor exploration, it spans the fields of life, sports, and art, and is committed to being with the pioneers of each era, striving to shape the common memory with consumers. this time, palladium, with its unchanging bold attitude, once again leads us to explore new styles and trends, injecting a self-understanding into tanformation that is not defined by "palladium".
tanformation x palladium hardcore collision, advanced is not defined by "palladium"
when asked why palladium was chosen for the first collaboration after tanformation was launched, tan jianci said: "this is the second year of our cooperation, and palladium has accompanied me in many important moments. this is also because palladium's design concept is in line with mine, not being defined, and pursuing freedom and diversity." the tanformation x palladium collaboration series, which was launched this time, is defined by french retro style, and is also about the present and the future. from natural elements to personalized expression, with the original intention of not being afraid of being defined, it comprehends the mystery of growth and transformation in the cycle of alternating identities and thoughts.
personal imprints blend with nature and complement the simple silhouette
this joint series takes "personal imprint and natural integration" as the design concept, and takes pearls, a characteristic of tan jianci's hometown beihai, guangxi, as the core element of the design. combined with the warm luster of pearls, it shows a unique regional cultural charm and personal style. the loose version design not only provides excellent wearing comfort, but also complements the natural curves of shell elements. this version of the design language conveys a free and uninhibited attitude towards life, which perfectly matches tan jianci's personality. the classic black and white, and the embellishment of pearls add a soft luster to this simple color, making the whole series low-key while also luxurious and exquisite.
tanformation x palladium is not just a joint collaboration, but also a full interpretation of palladium's "not defined by palladium" released this year. palladium has always adhered to the spirit of boldly exploring the unknown, transcending the boundaries of time and region, and using the common ideas of global brand spokesperson tan jianci to start a new journey with tanformation, using clothing as a carrier of expression and connection, and continuously delivering creative self-expression. under the declaration of "live in the moment", it establishes emotional connections and spiritual resonance with consumers, and works together to bring a new cross-border cooperation series to young consumers.
release information
online release date: september 20, 2024
online sales platform: douyin palladium official flagship store
offline sales time: september 22, 2024
offline sales store: palladium selected stores
for more release information, please follow palladium’s official account.
