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tupperware files for bankruptcy protection. tmall flagship store staff: online store sales and operations are all normal

2024-09-19

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reporter wang fan and ding zhouyang of meijing.com editor zhang haini of meijing.com

according to the announcement of tupperware, on september 17, local time, the american household goods company tupperware announced that it had filed for bankruptcy protection. in a press release, the ceo of tupperware said that the company's financial situation in the past few years has been severely affected by the macroeconomic environment.

on the morning of september 19, a reporter from the daily economic news noticed that tupperware's tmall flagship store was still live streaming and selling goods. the best-selling tea cup had more than 30,000 people paying for it. the reporter from the daily economic news asked the store's customer service as a consumer whether tupperware was operating normally. the staff replied: "the online store sales and operations are normal, and all orders can still get high-quality products and services."

the staff also said: "it is bankruptcy protection. bankruptcy and bankruptcy protection are two completely different concepts in law. the main difference is whether they can continue to operate. all businesses of companies that declare bankruptcy must be completely stopped immediately and enter the bankruptcy liquidation procedure, while companies that apply for bankruptcy protection can continue to operate their own businesses in order to strive for restructuring or profitability to avoid bankruptcy. the reporter also asked the anchor of the live broadcast room who was broadcasting live, and the anchor also said that the business was not affected."

tupperware, which mainly sells kitchenware and household products, was founded by american chemist earl tupperware in 1942. tupperware's products were once popular in the market and were called the "first internet celebrity" in the water cup industry. they even entered buckingham palace and were favored by the british royal family. not only is tupperware a water cup internet celebrity, it is also the originator of the "direct sales circle" and has expanded rapidly under the empowerment of the direct sales system. the company has more than 70 branches around the world and entered china in 1995.