breaking through the new energy market, dongxu group drives industry upgrade with display technology
2024-09-19
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recently, exciting news came from my country's new energy passenger car market. according to authoritative data, the retail sales of new energy passenger cars in july reached 878,000 units, a year-on-year increase of 36.9%. what is particularly noteworthy is that its market penetration rate exceeded the 50% mark for the first time, reaching 51.1%. this data not only marks that new energy vehicles have surpassed traditional fuel vehicles in sales for the first time, but also indicates that my country's automobile industry is entering a new stage of development. the vigorous development of the new energy vehicle market has also brought good market opportunities to dongxu group.
with the booming new energy vehicle market, smart cockpit design has increasingly become the focus of consumers. multi-screen design, such as instrument panel, central control screen, and co-pilot entertainment screen, is gradually becoming the standard for new energy vehicles. these displays not only improve the driving experience, but also put forward higher requirements for the quality and performance of display products. high resolution, high brightness, specific viewing angle, low power consumption and other characteristics have become the necessary conditions for new energy vehicle displays, which has also promoted the rapid development and application of a variety of new display technologies.
in this market context, dongxu group, as a leading enterprise in the automotive display industry, has ushered in new development opportunities. as the largest glass substrate manufacturer and cover glass manufacturer in china, dongxu group has been committed to technological innovation and product research and development. in the field of automotive lcd display, dongxu group has successfully broken through the production technology difficulties of high-temperature resistant glass substrates and achieved localized mass production of ltps glass substrates. this achievement not only improves my country's local supporting capabilities for high-end glass substrates, but also reduces the procurement costs of downstream manufacturers, providing strong support for the rapid development of the automotive display industry.
in addition, dongxu group has also carried out in-depth innovative research and development in the field of vehicle cover glass. in order to meet comprehensive display needs and trendy in-vehicle design, vehicle display products are moving towards large-size, special-shaped and multi-curve designs. with its independently developed 3d hot bending equipment and coating technology, dongxu group has successfully mass-produced v-shaped, z-shaped and other difficult special-shaped products, and has made key progress in the fields of 3d large-size vehicle cover glass hot bending and ar/af coating. these products have been selected in batches by many automobile brands, winning dongxu group wide market recognition and praise.
with the continued prosperity of the new energy vehicle market and the increasing demand of consumers for smart cockpits, dongxu group's in-vehicle display industry will usher in a broader space for development. in the future, dongxu group will continue to increase its efforts in technological innovation and product research and development, provide more high-quality and efficient in-vehicle display solutions for the new energy vehicle market, and help my country's automobile industry achieve higher-quality development.
