nissan accelerates brand renewal, opens "e-park" future mobility carnival
2024-09-19
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on september 15, the "enjoy e-park" future travel carnival officially kicked off. photo courtesy of nissan (china)
china youth daily client news (china youth daily/china youth network reporter wang zhiyuan) as the new energy vehicle wave sweeps the world and intelligent technology is changing with each passing day, it is undoubtedly an important thing to build a platform that integrates experience, communication, and co-creation to allow consumers to experience the charm of future travel up close.
on september 15, the "enjoy e-park" future mobility carnival jointly organized by nissan (china), dongfeng nissan and zhengzhou nissan officially kicked off.
it is understood that the "enjoy e-park" future travel carnival, as part of nissan's brand renewal series of activities, is a large-scale immersive experience event created by nissan for consumers. it is also a concrete expression of nissan's new brand proposition - "enjoy by ni".
"the 'e' in 'e-park' represents nissan's innovation in the field of electrification, and the word 'park' refers to the immersive interactive scene that nissan has built for its customers using innovative technologies," said zhang xueyan, deputy general manager of nissan (china) investment co., ltd., in her speech. "we hope to convey nissan's concept of 'enjoyment' through this event, and we also hope that every participant can truly experience nissan's innovative technologies and better understand the future of travel."
the reporter found that at the "enjoy e-park" future travel carnival event, nissan motor has specially set up a number of interactive experience projects, such as the technology interactive area, the formula e electric formula interactive area, the "nissan drawing drawing" area, the fast electric car experience area and other experience areas.
among them, through the experience of the technology interactive area and the formula e electric formula interactive area, participants can personally feel nissan’s inheritance and innovation in the field of electric drive; children in the "nissan drawing drawing" experience area can share their views on the future world and future cars through paintings... in addition to beijing, the "enjoy e-park" future travel carnival will also be held in shanghai and guangzhou.
"in the future, nissan will uphold the corporate purpose of 'driving innovation and enriching people's lives', abide by the commitment of 'in china, for china', continue to take root in the chinese market, and under the inspiration of the new brand proposition, continue to understand user needs and bring consumers more enjoyable product and service experience." zhang xuemei said.
source: china youth daily client
