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according to fast technology on september 18, the issue of top anchor "crazy little brother yang" and his live broadcast room promoting hong kong meicheng mooncakes and suspected of misleading consumers has continued to ferment.

according to data from the third-party platform huitun,in the weekly fan loss ranking (september 9th to 15th), "crazy xiao ge yang" ranked first, with 816,000 fans lost and a fan loss rate of 0.69%. he currently still has 120 million fans.

previous data showed that crazy xiao yangge lost more than 2.18 million followers in the past 30 days, and lost more than 230,000 followers in a single day on september 16.

on september 18, the guangzhou huadu district market supervision and administration bureau issued a report on the situation involving meicheng mooncakes, as follows:

recently, some media have published and forwarded related content such as "the 'hong kong meicheng mooncakes' sold in the 'three sheep' live broadcast room are not produced and sold in hong kong, causing dissatisfaction among consumers", which has attracted some attention on the internet. the relevant situation is now reported as follows:

i. basic information of relevant enterprises

the incident involved two companies in huadu district and one hong kong company. the two companies in the district were guangzhou meicheng food co., ltd. (hereinafter referred to as "guangzhou meicheng food company") and guangzhou meicheng food technology co., ltd. (hereinafter referred to as "guangzhou meicheng technology company"). the hong kong company involved was hong kong meicheng food group co., ltd. (hereinafter referred to as "hong kong meicheng food group").

ii. verification of relevant clues

(i) business operation. guangzhou meicheng food company has obtained a business license and has registered for the sale of pre-packaged food, and is a food trader; guangzhou meicheng technology company has obtained a business license and a food production license, and its quality management system and production process environment meet the requirements, and no illegal activities have been found so far.

(ii) trademark use and commissioned processing. first, hong kong meicheng food group has registered trademarks such as "meicheng", "hong kong meicheng mooncakes", and "meisun" in hong kong, which are approved for use on mooncake products. it has authorized the use of the trademarks to guangzhou meicheng food company. guangzhou meicheng food company can provide the registration information of hong kong meicheng food group and relevant trademark authorization documents and other materials. second, guangzhou meicheng food company commissioned guangzhou meicheng technology company to process "hong kong meicheng mooncakes" products. there is a commissioned processing contract. the product packaging materials are all provided by guangzhou meicheng food company. the words "hong kong meicheng mooncakes" are used on the outer packaging and textual publicity of the relevant mooncake products.

iii. supervision, inspection and food testing

1. supervision and inspection

recently, supervisory personnel from the provincial market supervision bureau and the guangzhou municipal bureau and huadu district bureau conducted on-site inspections of guangzhou meicheng technology co., ltd. three times, and no prominent food safety hazards have been found; recently, the huadu district bureau inspected 24 mooncake-related companies and sampled 23 batches of mooncakes, with a pass rate of 100%.

2. food testing

in mid-to-late august, the city and district governments respectively commissioned testing agencies to conduct special supervision and random inspections on mooncakes in huadu district, and conducted special random inspections on three batches of mooncakes produced by guangzhou meicheng technology, and all the results were qualified.

in addition, meicheng food company proactively sent its mooncake products to a qualified third-party inspection agency for commissioned inspection. this year, a total of 32 batches of samples were sent for inspection, and all the results were qualified.

iv. next steps

the district market supervision bureau has sent letters to the market supervision department where the live broadcast platform is located and the market supervision department where the live broadcast e-commerce company is registered, requesting assistance in the investigation. the relevant situation needs to be further verified.

next, the relevant departments will closely follow the progress of the incident, conduct further investigation into the cooperative relationship and content of cooperation between guangzhou meicheng food co., ltd. and the relevant live-streaming platforms, and strengthen supervision and compliance guidance on related companies.