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the second model of zhijie is getting closer to the market.

on september 18, some media reported that huawei's autumn full-scenario new product launch conference will be held on september 24. at that time, zhijie r7 may open for large-scale orders, and the small-order channel will be closed on september 24.

huawei told the reporter of "daily economic news": "huawei will hold a press conference next week, and there will be information about cars announced." combined with previous news, this press conference may announce relevant information about zhijie r7.

it is reported that the pre-sale of zhijie r7 started on september 10, with a pre-sale price starting from 268,000 yuan, and a deposit of 2,000 yuan can be deducted from the final payment of 5,000 yuan. after that, hongmeng zhixing officially announced that the pre-sale small orders of zhijie r7 exceeded 10,000 within 24 hours.

official information shows that the zhijie r7 is positioned as a pure electric coupe suv and is the first coupe suv of hongmeng intelligent driving. yu chengdong, huawei's executive director, chairman of the terminal bg, and chairman of the intelligent vehicle solution bu, said that the zhijie r7 adopts a new design form and greatly expands the internal space. in addition, in order to address the control shortcomings of coupe suvs, the zhijie r7 is equipped with a "full-blooded" tuling platform as standard, including air suspension and cdc shock absorbers to cope with various working conditions.

it is reported that huawei ads 3.0 advanced intelligent driving system will also be installed on the zhijie r7. it adopts an end-to-end architecture, simulates human driving thinking, and realizes the upgrade of intelligent driving, intelligent parking and active safety capabilities.

"tesla model y is a product with very good sales in the pure electric suv market and is also very excellent. the goal of zhijie r7 is to be better than model y and compete with model y across levels with specifications that surpass tesla model x." yu chengdong said.

it is worth noting that the r7 is particularly important to zhijie. at the end of last year, hongmeng zhixing released the pure electric sedan zhijie s7. with huawei's "black technology" and the price that "hardly competes" with tesla model 3, zhijie s7 received more than 20,000 pre-sale orders in 20 days, but then it appeared a "high opening and low closing" situation, which once triggered market discussions on the cooperation between huawei and chery.

an insider told the reporter that huawei and chery encountered some problems when they were building the zhijie s7. "we hope that this time (building the zhijie r7) will be more powerful," the insider told the reporter.

from many details, it can be seen that huawei and chery are working hard to promote the launch of zhijie r7. yin tongyue, party secretary and chairman of chery holding group, once said that chery has invested more than 10 billion yuan in the zhijie project, with factories and products, and now two new products are being promoted. "i am still asking mr. yu (referring to yu chengdong) to give us more projects. huawei and our cooperation projects are always the first priority, and we do not need to do feasibility analysis. as long as mr. yu gives instructions, we will spend money and do it." yin tongyue said.

yu chengdong also said that the goal of zhijie r7 is to become the best product in the market segment. it will be equipped with huawei ads 3.0 advanced intelligent driving system when it is launched, and the product strength is worth looking forward to. "chery automobile has a deep accumulation of automobile manufacturing, and huawei has leading intelligent innovation capabilities. the two sides complement each other's advantages and form a strong alliance. zhijie's explosive power is still to come." yu chengdong believes.

it should be noted that it is not easy for zhijie r7 to challenge tesla model y. public data shows that from january to august this year, model y delivered a total of 289,400 new cars in the chinese market, with an average monthly sales of 36,000 units, ranking first in sales in china regardless of energy form and price range during the same period.

at present, the official guide price of tesla model y is 249,900 to 354,900 yuan, and the versions are rear-wheel drive version, long-range all-wheel drive version, and performance high-performance version. the pro version, max version, and ultra version of zhijie r7 correspond to them. judging from the pre-sale price, the starting price of zhijie r7 is nearly 20,000 yuan more expensive than tesla model y.

some analysts believe that referring to the changes in the pre-sale price and final selling price of the enjoy s9, the zhijie r7 may also adopt a similar approach, and the starting price of the zhijie r7 may be lower than that of the tesla model y.

ping an securities predicted in a research report that "zhijie can serve as a supplement to chery in the mid-to-high-end new energy field. it is estimated that the sales volume of zhijie in 2024~2026 will be 67,000 vehicles, 200,000 vehicles and 280,000 vehicles respectively."

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