breaking down the communication barriers in the manufacturing industry, jack technology’s quick response king “sells to heaven”!
2024-09-18
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in recent years, with the increasingly fierce market competition, all walks of life have been innovating in their communication strategies, and even some traditional b2b industries have begun to adopt a communication method that is closer to consumers. against this background, jack technology, a leading brand in the sewing industry, has set off a creative storm inside and outside the industry through a viral video advertisement "gods and kings go crazy when they meet jack", which has attracted widespread attention and heated discussions. this advertisement not only impressed people in the industry, but also made media people and audiences re-examine the communication methods and brand image of the sewing industry. this initiative of jack technology marks a profound change in the field of marketing communication in the sewing industry, and shows its other side besides technological innovation - daring to subvert and lead the communication trend.
the toc communication trend of traditional tob industries
the traditional b2b industry, especially the sewing industry, usually presents itself as a serious and technical industry. its marketing communications mainly focus on exhibitions, professional journals, industry conferences and other fields, and the audience is mainly professional buyers, corporate customers and industry experts. however, with the in-depth development of informatization and digitalization, customers' decision-making behavior is also changing. more and more companies realize that it is difficult to effectively reach potential customers by relying solely on traditional tob communication methods, and brands need more innovative and interesting communication methods to expand their influence. therefore, more and more b2b companies are turning to more consumer-oriented toc communication methods, using short videos, social media, creative advertising and other forms to directly communicate with end users and establish emotional connections.
jack technology has precisely identified this trend and seized the window of opportunity for toc communication in the sewing industry. its creative advertisement "gods go crazy when they meet jack kings" is not only an advertisement, but also an innovation in industry communication strategy. in the video, jack's sewing equipment shines in the virtual scene of "heaven", emphasizing the intelligence, high efficiency and versatility of the equipment, which not only makes industry users enjoy watching, but also makes ordinary audiences feel refreshed and even want to buy. this toc communication method has changed jack technology's brand image from the traditional serious and professional to a more approachable and interesting one.
breaking the rules of the industry: the creative awakening of the sewing industry
as part of the traditional manufacturing industry, the sewing industry has long been relatively conservative in communication and brand building. however, with the rise of a new generation of customers, especially young customers in the internet era, their expectations for brands are not limited to product functions and cost-effectiveness, but also pay more attention to brand culture, innovative spirit and emotional resonance. jack technology has a deep insight into this and decided to make a bold attempt to make the originally monotonous industry communication more diverse and interesting.
through this viral video ad, jack technology changed its previous serious image and promoted its flagship products "quick reaction king" and "stalk king" in a humorous way. the video combines the core technology of the "double king" with exaggerated plot design, which not only enhances the viewing experience, but also deepens the audience's understanding of the product functions and advantages. more importantly, this unconventional creative approach effectively breaks the stereotype of the sewing industry in the minds of the public and gives jack technology a brand new brand image.
jack technology: an industry benchmark with dual leadership in technology and communication
as a leading brand in the field of global sewing equipment, jack technology has always been at the forefront of the industry in terms of technological innovation. its "quick reverse king" and "pass through king" series products have become benchmark products in the industry with their intelligence, high efficiency and diverse adaptability. the launch of this viral video advertisement further proves jack technology's innovative ability and foresight in brand communication.
the "quick reaction king" uses the nine-brain octopus chip and the powerful ape motor, which can easily cope with various sewing needs from thick fabrics to elastic fabrics, truly realizing "sewing hundreds of styles a day without stopping"; the "passing sewing king" is equipped with lightning voltage conversion technology and lingxi cloth feeding technology, which can intelligently adapt to different fabrics and sewing sewing positions, while ensuring high-quality sewing effects and greatly improving production efficiency. these technical highlights have been more widely disseminated and recognized through the vivid interpretation of creative videos, strengthening jack's leading position in the field of intelligent manufacturing.
customer-centric: a corporate culture that starts with the user
the communication innovation of jack technology is not only reflected in the breakthrough in form, but also reflects its "customer-centric" corporate culture. through the dissemination of this advertisement, jack not only narrowed the distance with the target customers, but also demonstrated its deep understanding of user needs and keen grasp of market trends. in this communication transformation, jack technology not only won the recognition of the market and users, but also won the respect of the industry.
in the future, as the market continues to change and consumer demand upgrades, jack technology will continue to adhere to the dual-wheel drive strategy of technological innovation and communication innovation, and continue to promote the intelligent transformation of the sewing industry and the rejuvenation of the brand image. it is foreseeable that this innovative model of jack technology will set off more creative waves and reform practices in the future sewing industry and even in the broader manufacturing field.
