the 2024 third "baita cup" cultural creativity competition was launched to seek a good solution for the upgrade of xicheng cultural ip
2024-09-18
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on september 15, the 2024 third "baita cup" cultural and creative competition hosted by the xicheng district government officially started soliciting entries. with the theme of "culture leading creative xicheng", the competition has six tracks including cultural and creative projects, cultural and creative product development, aigc application innovation, creative design services, new audio-visual content innovation, and original script creation. talents from multiple fields and industries such as culture, design, technology, finance, and commerce are welcome to participate.
linking social resources to foster good ideas in xicheng
this "baita cup" cultural creativity competition is hosted by the xicheng district government and organized by the xicheng district party committee propaganda department and xicheng district cultural and creative industry promotion center. the event aims to highlight the cultural heritage of xicheng by exploring the cultural connotation of xicheng. by developing cultural and creative products, it will enable the high-quality development of the cultural tourism industry. as an important cultural brand event in xicheng district, this "baita cup" cultural creativity competition will become a high-quality platform for linking social resources, aggregating high-quality content, spreading brand value and transforming excellent results.
this competition deeply explores the core cultural ip connotation of xicheng district, "the source of the city, the beginning of the capital, and the end of the river", focusing on xicheng district's red wall consciousness, ancient capital model, cultural innovation, performing arts capital, digital technology and other directions, focusing on the laws of the cultural industry value chain and "high-end" links, and innovating and upgrading the track competition system to accelerate the cultivation of new scenes, new business formats, and new vitality in the old city's cultural space, and promote the symbiosis of culture and the city, sharing with life, and integration with industry.
the competition features "digitalization, life-oriented, scenario-based, and internationalization", explores the implementation path for the construction of a cultural and creative industry development incubation platform in xicheng district, and forms a competition results system with the highlights of "gathering new talents, tapping new resources, stimulating new momentum, displaying new achievements, cultivating new formats, stimulating new consumption, and realizing new communication", enriching the people's spiritual and civilized consumption needs with higher-quality cultural products.
building a good platform for industry incubation through competition and production
compared with previous years, the 2024 3rd "baita cup" cultural and creative competition has innovative points such as "gathering industries to stimulate the creative potential of xicheng's cultural industry; optimizing scenes to empower xicheng people's better life; building brands to expand the influence of xicheng's cultural brands; increasing services to build a complete system to ensure the quality of the event; promoting transformation to promote the quality upgrade of xicheng's cultural industry."
among them, the most prominent "benefits" this year are to link social resources, drive industrial development through competitions, build industrial incubation platforms, and promptly display the results of the competition to the public. the competition will provide participating teams and individuals with five professional services, including event planning, media communication, results transformation, copyright protection, and industrial services. actively cooperate with relevant government departments, industrial parks, financial institutions, consulting service agencies, etc. to build a one-stop results transformation service system including project incubation, investment docking, and market promotion to accelerate the transformation of outstanding results; at the same time, make good use of industrial support policies to provide winners and institutions with incubation support including financial support, entrepreneurial incubation space, and development resource coordination, so as to promote the high-quality transformation and upgrading of xicheng's cultural industry.
six major tracks with clear directions and multi-pronged approach to catch good ideas
this year's creative competition has been innovatively upgraded and set up six major tracks.
1. cultural and creative projects
the project focuses on cultural innovation projects that use cultural content creation and industrial integration as a means to update and apply six "urban spaces", including cultural relics and architectural spaces, public cultural service spaces, cultural industrial parks, protection and utilization of historical and cultural blocks, new performing arts spaces, and transformation of traditional business districts. special emphasis is placed on promoting the creation of new cultural formats and new consumption scenarios in xicheng district, and historical buildings or blocks in xicheng district are selected to collect practical cases and conceptual plans in terms of space design, format improvement, and operation management.
2. cultural and creative product development track
we are soliciting design products that creatively express the traditional culture of xicheng district from home and abroad, including the design of chinese time-honored brands, intangible cultural heritage cultural and creative products; the design of xicheng ip images, characteristic theater cultural and creative products, landmark architectural cultural and creative products; and cultural tourism consumer product design. in the form of souvenirs, cultural and creative products, tourist souvenirs and craft products, we will create cultural and creative products that have chinese culture, beijing stories, xicheng quality, and can be widely used in the cultural and tourism scenes of xicheng district.
(iii) aigc application innovation track
we are soliciting aigc technology application platforms and tools, as well as innovative content that are closely related to china's excellent traditional culture, the cultural heritage of beijing's central axis, and xicheng culture, with a focus on showcasing aigc technology applications, as well as the application and promotion of aigc technology in the fields of cultural finance, creative design, cultural performances, cultural tourism, etc. in xicheng district.
(iv) creative design service track
we will fully tap into the rich cultural resources of xicheng district and use creative design tools and methods to fully display the excellent historical sites, celebrity residences, museums, special business districts, intangible cultural heritage, cultural brand resources, etc. of xicheng district. it mainly includes three content directions: humanities trail design, intangible cultural heritage study route design, and cultural brand communication design.
(v) new audio-visual content innovation track
we are soliciting new audio-visual content technology platforms and tools, as well as projects and products that integrate new audio-visual with other technologies. with "audio-visual xicheng" as the creative direction, centering on the cultural ip of "the origin of the city, the beginning of the capital, and the end of the river", relying on emerging technologies such as artificial intelligence and virtual reality, we will present new audio-visual works that integrate excellent traditional chinese cultural resources and new media technology with artistic innovation, and reflect the local life and folk customs of beijing, as well as the latest achievements of cultural construction. including but not limited to innovative works such as animation, short dramas, micro-films, short music videos, and games.
(vi) original script writing track
focusing on the three major themes of beijing's "four cultures", new performing arts spaces, and xicheng elements, we will deeply explore and display xicheng's regional cultural characteristics, historical customs, and modern development achievements, create original high-quality scripts that can reflect the spirit of the times and inherit the essence of culture, and tell chinese stories, beijing stories, and xicheng stories well. including original stage plays (dramas, children's plays, musicals, dance dramas, operas), new performing arts space scripts, etc.
during the competition, special salons, intangible cultural heritage experience activities, seminars, exchanges, cultural and creative markets and other activities will be held, and more outstanding creative projects will be brought to the public eye.
the competition submission period is from september 15 to october 25, 2024. after that, the works will be selected in the form of auditions, preliminary rounds, semi-finals and finals, and the award ceremony is planned to be held in december.
participants can log in to the competition details page (https://www.bjtqss.com/baitabei/), click "register to participate" on the homepage to jump to the registration page, select "individual registration/group registration" in the corresponding track, and fill in the relevant information according to the instructions on the page, and upload and submit the works and corresponding materials.
the track awards are outstanding, with the highest prize of 50,000 yuan
the 2024 third "baita cup" cultural and creative competition will eventually award 2 first prizes, 3 second prizes, 5 third prizes, and 20 individual prizes. the highest prize of the competition is 50,000 yuan. the organizers of the competition will provide preferential policies such as office space rental discounts, media publicity opportunities, priority docking with local government procurement projects, and priority to participate in corporate characteristic exchange activities to the winners and institutions of the comprehensive awards; individual awards are divided into 5 categories: the most influential award, the best conversion award, the best potential award, the best communication award, and the best story award, with 4 winners in each category; in addition, the competition will also set up 70 excellent awards in 6 major tracks to reward projects that performed well in the semi-finals but failed to enter the finals.
