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on september 13, a charity event that brought together love and hope was launched at kaifu wanda plaza in changsha. the china rural development foundation and zhuhai wanda commercial management group south district jointly launched the "benefiting the south, leading the way for love - love package plan" charity event, which aims to send love packages to rural children in underdeveloped areas and care for their growth and dreams.

in cooperation with the china rural development foundation, zhuhai wanda commercial management group south district company donated 1,000 love packages to rural children in underdeveloped areas, giving wings to their art dreams. at the same time, zhuhai wanda commercial management south district and the foundation reached a three-year public welfare strategic cooperation, and will actively explore and carry out more abundant and influential public welfare activities in the future to promote the development of public welfare and help rural revitalization.

the love package project is one of the brand projects in the field of education of the china rural development foundation. the project originated from the wenchuan earthquake. through multiple initiatives such as donating love packages, supporting aesthetic education guides, and supporting aesthetic education activities, the project provides one-on-one care for rural students in the form of love packages, supplements their aesthetic education supplies, improves their aesthetic education, and inspires their childhood dreams. at present, the project has benefited 8.14 million rural students, with an average of one child benefiting every minute.

at the launching ceremony, sun yazhou, president of zhuhai wanda commercial management group south region, said: caring for the growth of children in underdeveloped areas is the inherent responsibility of enterprises in fulfilling their social responsibilities. in the future, we will continue to promote more public welfare projects and contribute more love and strength to the society.

wei dandan, assistant secretary general of china rural development foundation, said: this year, china rural development foundation has joined hands with zhuhai wanda commercial management south district company to carry out diversified cooperation such as public welfare donations, online communication, and offline activities. we are grateful to wanda commercial management south district for protecting the art dreams of 1,000 rural children. in the future, we will use the online and offline resources of the south district to actively explore and carry out more abundant and influential public welfare activities, promote the development of public welfare undertakings, and help rural revitalization.

at the event, guests from all walks of life, media friends and citizens expressed their support for this public welfare action, gave thumbs up and expressed their willingness to contribute their own strength to rural children and add more color to the children's future.