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in colorful october, french brand pierre cardin kicks off the china leg of its “world tour”. a series of highlight events will ignite new vitality in beijing’s golden autumn. the whole city is invited to have a sneak peek at these colorful events!

one of the highlights

pre-trend and synchronized fashion, the new series is launched in beijing for the first time, and pierre cardin 2025 spring and summer ready-to-wear products are appreciated together

the pierre cardin 2025 spring/summer collection will be officially launched at paris fashion week on september 30. as the highlight of this trip to china, rodrigo basilicati cardin, president of pierre cardin management company of france, will bring the same items from the paris show to china, and on the evening of october 14, 2024, at the beijing city library, he will recreate the beautiful moments of the neon clothes for domestic fashion lovers!

in addition to the unique brand style and the star-studded show stars, the sincere friendship of the french time-honored brand that has been focusing on the chinese market for a century will still be the biggest highlight of this conference. as we all know, since the brand entered china, the founder mr. pierre cardin has always been happy to synchronize the cutting-edge french fashion trends for the chinese people. now, the current president mr. rodrigo basilicati cardin has taken over the inheritance and continued to give back with fashion as the bond. i believe that this cross-regional new product launch will once again bring new joy and vitality to the chinese fashion industry!

highlight 2

new talents gather, ideas collide, and talents from all over the world gather in pierre cardin young designer competition

in order to cultivate new forces in the field of design and deeply tap outstanding new talents with innovative spirit and innovative talents, pierre cardin launched the first "young designer competition" in 2022, with participating countries covering five continents around the world. during this period, various seminars with rich forms and effective content were held around the competition, allowing contestants from various countries to deeply feel the brand's aesthetic connotation and cultural charm in the process of competing on the same stage.

today, the second pierre cardin young designer competition (china) continues its momentum. since its launch in april this year, it has received widespread attention and active participation from teachers and students majoring in fashion design at major universities in china.

it is worth mentioning that this year marks the 60th anniversary of the establishment of diplomatic relations between china and france. this year's "pierre cardin young designer competition (china)" has been included in the "sino-french cultural spring·special presentation of the 60th anniversary of the establishment of diplomatic relations between china and france" project. pierre cardin is looking forward to working with chinese design newcomers to write a new chapter in the sino-french fashion friendship with youth and creativity.

at present, the shortlisted selection of contestants has been completed. the organizing committee has strictly selected 40 outstanding contestants from nearly a thousand submissions across the country. they will have a "brainstorming" with the front-line design team led by rodrigo basilicati cardin, president of french pierre cardin management company, at a seminar in beijing. the shortlisted contestants' reaction and performance on the spot will be their only way to "pass the test" and reach the podium.

on the evening of october 14, as a highlight of the pierre cardin 2025 spring/summer new product launch, the award ceremony of the 2nd pierre cardin young designer competition (china) will be held after the show. at that time, the winners of the major awards will be announced one by one. who will be the final winner and get the "ticket" to the internship at the paris headquarters? let's wait and see!

highlight 3

using people as a medium for communication and mutual learning, the president of pierre cardin was interviewed and talked about the inheritance and innovation of the old french brand

as the first western fashion brand to enter china, french pierre cardin has been rooted in china for nearly half a century. it has experienced the ups and downs of the market and the test of time, and has witnessed the extraordinary changes of the times and society together with the chinese people.

however, in the ever-changing consumer market, how can brands accurately grasp new market opportunities and effectively achieve long-term growth in brand value? during his visit to china, rodrigo basilicati cardin, president of pierre cardin management, will be invited to participate in an offline interview and have an in-depth exchange with chinese mainstream media and new media on topics such as the deep bond between the brand and china, the brand's reshaping and breakthrough, and future development.

it is worth mentioning that mr. rodrigo basilicati cardin will also go to tsinghua university to give a speech and interact with students on the spot, leading the chinese youth group to deeply explore the cultural charm behind the pierre cardin brand and write a new chapter for the revival of the old strong brand.

highlight 4

hand in hand, sharing the grand event, the city library set up an exhibition to support pierre cardin's dragon year trip with the fragrance of books

during the beijing stop of pierre cardin's "world tour", the french brand will join hands with the new landmark of beijing's sub-center for the first time, the city library, to jointly host the "french pierre cardin 2025 spring/summer new product series launch and the 2nd pierre cardin young designer competition (china) award ceremony".

in addition to playing the role of a public cultural platform, the city library will build a bridge of connection with the fragrance of books, and help pierre cardin of france expand new space for the development of the fashion industry. pierre cardin of france is also willing to use its own influence to actively promote the interaction and exchange between all walks of life in china and france in the field of fashion and design education, and reproduce the new light of humanities with the beauty of design and fashion.

we believe that the holding of this cross-border integration event will become a flagship paradigm for the global multi-channel promotion of the fashion industry. it will not only create innovative paths for cultural and museum venues to face the market and connect with the international community, but also inject more cultural connotations into old companies to enrich their brand image and continue their high-quality development.