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from september 12 to 17, the 2024 london fashion week will be held as scheduled. as the official online retail partner of london fashion week in asia, jd.com will work with brands to showcase more fashion trends. outdoor brands such as kalendar, helly hansen, pelliot, bosideng, angor, and lanqi will appear at london fashion week on september 15. during the fashion week, you can search for "fashion week" on the jd.com app to purchase the same styles as the shows of these brands, and enjoy a discount of 30 yuan for every 300 yuan spent, leading the outdoor fashion trend of this autumn and winter with a "light outdoor style" dressing style.

at this year's london fashion week, jd fashion not only brought the "meet red" theme fashion show, but also joined hands with sports and clothing brands such as kalendar, helly hansen, pelliot, bosideng, angoro, and lanqi to present the new trend of "light outdoor style". the design combines classic outdoor and trendy elements such as citywalk to meet the functional needs of outdoor travel, urban commuting, weekend hiking and camping, cycling and other scenarios, bringing consumers more trendy outdoor fashion wear options.

as a representative of classic outdoor style, kailas brings the kailas fuga mountain running series, including cross-country running shoes, outdoor wool short-sleeved tops, outdoor light vests, etc. among them, the fuga du black mountain running shoes use the vibram megagrip litebase outsole, which brings super grip to help you easily control every steep slope.

helly hansen, a professional outdoor brand from norway, has been committed to developing high-end professional outdoor clothing. its hh wind three-in-one jacket uses 3l full-garment laminating technology. the outer jacket is highly waterproof and breathable, and the liner is a lightweight warm down jacket. the golden rule of dressing 1+1>2 not only meets outdoor needs in extreme weather, but is also an ideal choice for commuting and outdoor adventures. in addition, high-performance waterproof hiking shoes, new lightweight trousers and other products can also be worn together.

pelliot, a well-known domestic outdoor brand, has been advocating a new natural outdoor lifestyle since its establishment. this time, it brought its iconic mountain shell pro outdoor hard shell jacket, which is not only simple in design but also unique, and achieves all-weather protection. other products such as the "polaris" all-weather hard shell jacket and the "rock shell" outdoor hard core jacket are also worth paying attention to.

bosideng has launched a three-in-one jacket, the goose down jacket, which redefines the "light down jacket". it uses an exclusive and specially developed high-tech protective fabric to achieve strong windproof, high waterproofness, and high breathability and moisture permeability. with the blessing of technological protective fabric, it brings professional protection and comfortable experience to the wearer; the three-in-one detachable design connects bosideng down jackets and jackets, further expanding the usage scenarios and providing outdoor travel enthusiasts with a more professional and fashionable all-weather warmth option.

xcs, an outdoor garden umbrella brand, is loved and praised by everyone for its unique design concept and high-quality products. the spanner umbrella series products brought by xcs this time obtained the national patent in 2013 and officially entered the tmall flagship store. in the same year, it won the first place in tmall category sales. in 2016, it obtained two national utility model patent certificates, and in 2017, it obtained the national design patent certificate. the design adopts windproof and waterproof design, while maintaining lightness, it also creates a comfortable and burden-free use experience. in 2019, it obtained the china high-tech product certification certified by the china product quality certification supervision and management center.

the lanqi brand, which also focuses on the lightweight outdoor field, brings consumers lighter, more comfortable and better-looking functional outdoor products. for example, seamless knitted hiking pants designed specifically for women's outdoor sports bring a "strong compression, more durable, and super comfortable" wearing experience. there are also products such as contrasting double-sided logo knitted hats and three-proof contrasting outdoor hiking high-top shoe covers, which can grasp every detail of the outfit.

more autumn and winter fashions are available on jd.com! search for "fashion week" on the jd.com app to go directly to the autumn and winter special collections. not only can you buy the same clothes from the shows of kalendar, helly hansen, pelliot, bosideng, angoruo, lanqi, etc., but you can also enjoy discounts such as 30 off for every 300 spent. this will provide users with a better shopping experience and encourage more people to buy clothes on jd.com.