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i don’t know when it started, but the prices of mobile phones around me have become more and more expensive.

ten years ago, the entire domestic mobile phone market was still in a chaotic situation of entry-level phones. at that time, internet manufacturers/brands such as redmi, honor, coolpad, letv, and 360 were fighting each other, striving to seize market share with low-priced 100-yuan phones. four years ago, as the domestic smartphone market gradually became saturated, manufacturers who had established a foothold moved towards the high-end market, and mid-to-high-end phones priced at more than 4,000 yuan began to emerge.

ten years later, there are fewer and fewer entry-level smartphones on the market. putting aside those niche mobile phone manufacturers that have disappeared in the long river of history, redmi, as the traditional overlord of the 100-yuan phone market, has not updated its entry-level product line for some time. the traditional digital series has stopped at the redmi 13c for a long time, and people can't even see the possibility of new products coming.

however, the situation looks slightly different overseas.

(source: counterpoint research)

recently, market research firm counterpoint research released a blog post, reporting that driven by emerging markets, global sales of economical smartphones will exceed 100 million units in the second quarter of 2024, a year-on-year increase of more than 10%, accounting for 37% of global smartphone sales;in comparison, the global smartphone market grew 6% year-on-year during the same period, reaching the highest year-on-year growth since the second quarter of 2021.

interestingly, this growth rate was achieved while the number of entry-level models on the market was reduced by nearly half, which also means that overall sales have become more concentrated, with the top 10 models successfully taking nearly a quarter of the market share.

as for the top10 models...just follow me and you will find out.

redmi is the king,oppo occupies three seats

in a mature consumer electronics market, it is a typical trend that the strong get stronger.

for example, in the pc market, the top six brands in the world have remained almost unchanged over the past decade. the top three are basically lenovo, hp, and dell, and the remaining three seats are competing among apple, asus, and acer. it can be said that as long as the external environment and technology do not undergo major changes, such a market will continue to develop steadily.

in fact, the current entry-level market is also developing in accordance with this market trend.

(image source: counterpoint research)

in the "2024q2 top10 best-selling entry-level phones list" provided by counterpoint research, xiaomi, samsung and oppo each occupy three seats, and the remaining spot is taken by transsion.

there are no surprises or accidents, all of them are leading manufacturers in the industry.

as one of the fastest growing top5 manufacturers in the global smartphone market, xiaomi's sub-brand redmi's performance in the entry-level market can be said to be surprising.

among them, the redmi 13c 4g version became the world's best-selling entry-level phone of the quarter with a share of 4.1%, and can be said to be a well-deserved winner.

(image source: redmi)

this product, which was released in november last year, is priced at 108.44 euros (equivalent to 850 yuan) and offers a mediatek helio g85 processor, a 6.74-inch 90hz lcd water drop screen and other configurations. it is a very rare entry-level machine specially for the overseas market at this price.

not only that, the redmi 13c 5g version released in december of the same year successfully ranked fourth on the list with a share of 2.4%.

(image source: redmi)

this product can be said to be the overseas version of the domestic redmi 13c. it is not only equipped with the mediatek dimensity 6100+ processor, but also has a price of around 143 euros (equivalent to rmb 1,122). it is the only 5g model on the list, and it can be said that it really achieves "letting everyone enjoy the fun of technology."

redmi is currently on a strong momentum, but if they want to continue to lead globally, they will still need to face fierce competition from domestic giants such as oppo, vivo and honor that are actively expanding overseas markets. this is not only a contest of technology and innovation, but also a game of brand influence and market strategy.

oppo, which has been continuously expanding its overseas markets in recent years, also achieved outstanding performance in this list. a total of three products made it to the best-selling list, capturing a 4.3% market share.

(photo source: oppo)

interestingly, although these three products have similar appearance and core configuration, their peripheral configurations are completely different. among them, the most outstanding oppo a38 has a 50mp main camera, a 90hz lcd screen, and even supports 33w supervooc fast charging.

in addition to these three similar products, oppo has also launched products such asOPPO Reno 12F 4GandOPPO A80we hope that such products can steadily enhance our brand appeal in overseas markets.

samsung performed well.the sound transmission is surprising

judging from the market share, samsung is still the undisputed big brother.

although it has always been "others" in the domestic market, from a global perspective, samsung's brand appeal is still top-notch, which can be said to be its basic base. even in the entry-level machine market, samsung can still occupy an important position with its rich product array.

last year, samsung launched two entry-level series of phones, the galaxy a05 and a15. both the galaxy a05 and galaxy a15 4g use mediatek 4g processors, while the galaxy a05s, which also has impressive sales, even uses the snapdragon 680 processor from six years ago.

a new phone using snapdragon 680 can actually make it to the best-selling list, which can be regarded as a kind of synchronicity at home and abroad.

it is worth mentioning that the samsung galaxy a15 5g, which has a similar configuration to the redmi 13c 5g and also uses the dimensity 6100 processor, did not appear on this list due to its pricing, but it was the fourth best-selling mobile phone in the world in the second quarter of this year, with a sales share of 2.0%.

(photo source: samsung)

it is reported that the galaxy a16 currently being tested internally by samsung is expected to have only a 5g version. combined with a survey by counterpoint research, nearly a quarter of entry-level phones on the market have already embraced 5g networks, and the full entry into the 5g era is just around the corner.

as for the brand that surprised me the most, it would of course be transsion.

as a relatively unknown company in the domestic market, transsion's achievements today are all due to its overseas markets. the completeness of its overseas layout and its brand influence are the best among chinese mobile phone brands. this year, it ranks among the top 5 in the global mobile phone market with a sales share of 9%.

naturally, many of the entry-level phones support this sales volume. you should know that transsion is still the king of the sub-us$100 mobile phone market in many developing countries.

(photo source: transsion)

this time, thetranssion spark go 2024 4g,this is the most outstanding one among these products. although its configuration is basically the same as other entry-level 4g phones, its price as low as 6,899 rupees is enough to make it the first choice when you are short of money.

of course, transsion is no longer limited to low-end and feature phones. they have launched the phantom v fold and v flip foldable screen phones for the high-end market in india. although it will be difficult to compete with xiaomi in a short period of time, it will definitely have the opportunity to become a dark horse in the future.

that's right.entry-level devices are still important

in a sense, today's entry-level and mainstream machines can be seen as two highly isolated systems.

mainstream phone users are now accustomed to 5g networks, high-refresh screens, computational photography, and high-speed charging. however, these selling points are still rare in the entry-level phone market. if you take a look at these best-selling models, it can even be said that there are almost no highlights to speak of.

(image source: vivo)

however, the entry-level machine market is actually growing, and the growth rate is faster than the overall market.

in my opinion, there are two main reasons for this phenomenon. first, as the statistics agencies have said, the demand for entry-level mobile phones in emerging markets such as india and africa continues to grow. the demand for cost-effective mobile phones by consumers in these regions has driven the overall sales volume to increase.

the second is the dual effects of economic pressure and technological accessibility. against the backdrop of increasing global economic uncertainty, many consumers prefer to choose more affordable mobile phones. the gradual decentralization of high-refresh screens, large batteries and 5g networks has allowed entry-level phones to meet their usage standards, and consumption downgrade is naturally inevitable.

while pursuing high-configuration flagship phones, we should not ignore one thing: there are still quite a lot of people in the world who need entry-level phones.

students need a mobile phone that does not exceed their budget but can meet their social and entertainment needs. people who work outside need a mobile phone that can support communication throughout the day and will not be a big deal if it is lost or damaged. the elderly need a mobile phone that can keep up with social changes and can contact their children just by picking it up if they forget to charge it.

whether or not a mobile phone manufacturer can meet the needs of these users may be the foundation of its success.