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phoenix.com technology news (author/li xinzhen) september 18, recently, the "hong kong meicheng mooncakes" promoted and sold by the internet celebrity "crazy xiao yangge" in the live broadcast room were exposed to have no stores in hong kong, so many netizens claimed that he was suspected of false advertising. coupled with the previously exposed meicai braised pork incident and the loss of contact with his female anchor momo, xiao yangge was accused of being "surrounded by negative news." on the 17th, the market supervision and administration bureau of hefei high-tech zone, anhui province, issued a situation report stating that it had filed a case against three sheep network technology co., ltd. for suspected "misleading consumers" and other behaviors in live broadcasting.

according to statistics from chanmama platform, the account "crazy little yang" lost 215,000 followers a day. according to previous media reports, the account has lost 2.18 million followers in the past 30 days. data shows that crazy little yang ranked 13th in the monthly (august) list of influencers, and has fallen out of the top 10. in the past 30 days, crazy little yang has broadcast 4 live shows, with an average of 20.95 million viewers per show and an average sales of 50 million to 70 million.

it is understood that in february this year, xiao yangge's personal account fell out of the top 20 of the short video live streaming expert sales list. faced with doubts, xiao yangge explained during the live broadcast that he only live-streamed one sales show in february, "it's normal not to be in the top 20." however, in the douyin live streaming expert sales list in march, crazy xiao yangge is still not on the list.

according to chanmama data, in the douyin sales rankings in may, crazy little yang ge once again returned to the top ten, ranking ninth with sales of 235 million yuan. his rankings in june and july were 24th and 15th respectively, and with the 13th ranking in august, crazy little yang ge's account has not been in the top ten of the sales rankings for three consecutive months.