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recently, jd fashion and the british fashion council have reached a strategic cooperation and become the official online retail partner of london fashion week in asia. on september 15, jd fashion once again landed on the international fashion stage, joining hands with well-known brands such as hazzys, ellassay, marisfrolg, pure tea, etc. to appear on the london fashion week, and invited international supermodels such as hao yunxiang, xie xin, and li zhen to serve as opening and closing models. at the same time, based on the 2024 china original clothing recruitment plan, during this london fashion week, jd fashion also led chinese original design brands and designers represented by the intangible cultural heritage miao embroidery inheritance brand gu axin to appear at london fashion week together, showing the traditional chinese clothing culture to the world, and letting the fashion charm of chinese original clothing bloom on the international stage.

jd fashion has always been committed to bringing more rich and cutting-edge fashion to consumers. during this fashion week, jd fashion also created a "see now, buy now" consumption experience for consumers, and simultaneously launched the same items as the london fashion week show on the website, allowing consumers to unlock and experience the global autumn and winter fashion trends at the first time. open the jd app and search for "fashion week" to go directly to the venue to shop.

jd red shines at london fashion week, showing the brand's charm to the world

at this london fashion week, jd fashion took "meet red" as its theme, combining the traditional classical color of "chinese red" with the power of modern fashion. it worked with a number of clothing brands to convey the elegance and passion of the fashion show through cutting-edge and diverse design concepts and rich and practical styles.

at the brand level, haggis redefined the perfect fusion of classic and modern through the ultimate british series with simple yet sophisticated design, demonstrating the brand's pursuit of elegance and low-key; gloria further explored women's issues with its exquisite and elegant urban fashion style, showing the spiritual world of contemporary women; the glass art series launched by masferre advocates the daily life of high-end fashion; cha su combines chinese aesthetics with modern clothing. the embroidery and flower designs on the clothing are full of romance, showing the beauty of retro and elegance, becoming one of the highlights of the show.

in addition, as a bridge connecting brands with domestic and foreign markets, jd fashion has teamed up with a number of brands including kalendar, helly hansen, pelliot, bosideng, angoruo, and lanqi to appear at the london fashion week, allowing more high-quality brands and clothing works to appear on the international display stage, and building a communication channel for chinese and western fashion culture for brands.

helping the intangible cultural heritage miao embroidery to appear on the international stage, the chinese trend amazes the world

it is reported that, under the background of jd.com announcing an additional 1 billion investment in the comprehensive development of clothing categories, jd.com fashion, together with the new media center of people's daily and the china national garment association, jointly launched the "let the world see the beauty of china" 2024 china original clothing recruitment plan, providing special support for chinese original designers and chinese original clothing brands. since the launch of the support plan, the first batch has attracted many original designers and original brands to sign up and participate. as a representative of chinese original clothing brands, gu axin, with the miao embroidery intangible cultural heritage clothing skills and works, also appeared on the london fashion week stage with jd.com fashion this time, telling the world about the traditional chinese clothing culture and showing the charm and power of chinese fashion.

jd fashion has always been committed to providing consumers with rich and cutting-edge fashion apparel products and high-quality services, and fully integrating multiple advantages such as technology, supply chain, and marketing to create a global trendy and cutting-edge gathering place, leading a new fashion consumption experience. at the same time, as an important retail position connecting china and abroad, jd fashion will also rely on its own advantages to allow more chinese original brands and designers to have the opportunity and stage to access international fashion resources, and help chinese original brands go global; not only that, jd fashion will also combine online and offline consumption integration scenarios to provide international fashion brands with channels to enter the domestic market and help them open up new growth space.