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during the mid-autumn festival, henan's cultural tourism market was booming, and various regions created new diversified consumption scenarios to drive the continued rise in cultural tourism consumption. in the jianye film town and only henan drama fantasy city in zhengzhou, henan, new scenes and new experiences such as the intangible cultural heritage market and folk performances allow tourists to enjoy the "cultural flavor" of the mid-autumn festival while visiting the park and enjoying the scenery.

the reporter learned from jianye culture and tourism that according to statistics, during the mid-autumn festival, jianye film town received nearly 50,000 tourists, of which more than 60% were tourists entering the park in the afternoon and at night; the number of viewers of henan drama fantasy city alone was nearly 300,000. in addition to watching the drama, novel interactive experiences such as the intangible cultural heritage market in the troglodyte courtyard also greatly increased the flow of visitors to the troglodyte courtyard.

at the intangible cultural heritage market in the pit courtyard, the float stalls were crowded with people. it is understood that this intangible cultural heritage market, namely the "mid-autumn intangible cultural heritage garden party", is a series of chinese traditional festival-themed activities hosted by the henan provincial department of culture and tourism and co-organized by the intangible cultural heritage inheritance and innovation base henan drama fantasy city. the event site covers intangible cultural heritage projects such as shangqiu fish lanterns, shadow puppetry, mud cuckoos, cloth tigers, songshan carvings, and peasant paintings. several intangible cultural heritage inheritors such as wang zhan, meng zhaodong, li weixue, qin ran, yang weiqiang, and kou dangpei were invited to the stage to communicate with guests face-to-face about intangible cultural heritage culture and perform interactive performances on the spot.

"these cultural creations bring traditional culture back to our daily lives, allowing me to be exposed to their beauty more frequently." zhou qi, a mobile game skin designer from chengdu, said that close contact with intangible cultural heritage also gave him more inspiration and thinking about the application of traditional culture in industries such as games. lei ting, who was traveling with him, graduated from the drama major. the two hit it off and came to henan drama fantasy city for a three-day trip for "drama". the intangible cultural heritage market gave them a great surprise in addition to watching the drama.

only the dramas and markets of henan drama fantasy city add cultural flavor to the mid-autumn festival, while the jianye film town, three kilometers away, ignites an ultimate aesthetic feast for the festive night.

as night falls, the full moon hangs high in the sky; fireworks rise by the taiji lake. the intangible cultural heritage performances such as the fire pot and water iron flower making attracted the audience's amazement. as a national intangible cultural heritage, the fire pot symbolizes "driving away diseases and avoiding disasters, bringing peace to all families." the performer puts the burning charcoal in the fire pot, and with a turn of the wrist, sparks splash like stars, interweaving a picture scroll in the dark night.

the reporter learned that in addition to the shocking intangible cultural heritage and folk performances, the mid-autumn festival event of "7 hours of moon viewing on mid-autumn festival" in jianye film town includes a national style market, a national style parade, a concert for tens of thousands of people on the occasion of the full moon, and hanfu costume change, etc., which allow tourists to switch between tradition and modernity and immerse themselves in the strong festive atmosphere.

"in addition to performances and special activities, we also enhance visitors' experience in the park through services." according to a staff member of jianye culture and tourism, during the mid-autumn festival, on the basis of free parking, free storage and other services, the two scenic spots will increase their business hours and program schedules, and add warm services such as actors seeing off guests, so that visitors can be satisfied with the content and experience of their mid-autumn festival holiday.

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